ALL - "The second-hand new jersey"

We Are Social

We Are Social Paris, Francia

2189

Título	The second-hand new jersey
Brief	Accor wanted to promote the advantages of its ALL (Accor Live Limitless) loyalty program.To highlight the exceptional privileges offered by ALL, the brand and its agency developed a campaign for the much-awaited launch of the new French soccer team Paris Saint-Germain jersey, to make available the “Holy Grail” of all fans: the new jersey, already worn by the players themselves during a Champions League match.Instead of launching the new jersey in a classical way, Accor ALL has chosen a second-hand platform by partnering exclusively with Vestiaire Collective. An alternative distribution channel, original for such an international launch, and in line with the current zeitgeist. Moreover, a perfect illustration of what an exclusive ALL privilege can represent...
Agencia	We Are Social
Campaña	The second-hand new jersey
Anunciante	ALL - Accor Live Limitless
Marca	ALL
Posted	Noviembre 2021
Sector Empresarial	Transportes, viajes y turismo
Sinopsis	ALL is the loyalty programme of the ACCOR group, to allow its members to benefit from exclusive privileges.
Medio	Interactivo
Managing Director	Vincent Reynaud-Lacroze
Director creativo	Nicolas dumenil
Senior Art Director	Paul Grange
Senior Copywriter	Simon Rizo
Group Account Director	Vanessa Sayarath
Consultant	Olivia Chillan
Head of Strategy	Jean-Baptiste Bourgeois
Responsable de la producción	Cécile Ousset
Agency TV Producer	Annabelle Claverie