Nicolas dumenil
Creative director at We Are Social
Bordeaux, Francia
TítuloBlind job
Agencia
Campaña A job for me
Anunciante Association Valentin Haüy
Marca Association Valentin Haüy
Fecha de primera difusión/publicación 2023 / 11
Sector Empresarial Asociaciones de información y de la lucha contra la enfermedad
Sinopsis Socially-led creative agency, We Are Social France, has launched ‘A Job for Me’ campaign for the Valentin Haüy Association to expose the challenges faced in the workplace by blind or visually impaired individuals. The film is aired during European Disability Employment Week (November 20-26, 2023) which takes place this week.
The ‘A Job for Me’ film created by We Are Social France uses humour to highlight the difficulties faced by visually impaired individuals when searching for work covering everything from non-adapted job advertisements to companies' reluctance to hire them.
Today in France, 70%* of visually impaired individuals are unemployed - an alarming figure that illustrates the uphill battle faced by many individuals in finding employment. With this film, the Valentin Haüy association aims to raise awareness among the general public and recruitment companies so that real equal opportunities for employment can finally exist.
The Valentin Haüy Association has been supporting visually impaired individuals for over 130 years to help them gain autonomy through accessible training or professional reintegration programs, offering real job prospect
Medio Web Film
Duración
Managing Director
Director creativo
Responsable de conceptos / redactor
Director artístico
Group Account Director
Responsable de cuentas de agencia
Senior Producer
TV Production
MOTION DESIGN
Production Studio

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