Bâtard - "#BatardDonneur"

We Are Social

We Are Social Paris, Francia

442

Marca: Bâtard
País: Francia

Anunciante: N/A

Título	#BatardDonneur
Agencia	We Are Social
Campaña	#BatardDonneur
Anunciante	N/A
Marca	Bâtard
Fecha de primera difusión/publicación	2023 / 12
Sector Empresarial	Periódicos, revistas, libros
Filosofía	We Are Social launches #BatardDonneur to drive dog blood donation with French magazine Bâtard Socially-led creative agency, We Are Social France, has launched the #BatardDonneur campaign for Bâtard, a new French quarterly magazine dedicated to the world of dogs. The campaign, which centres around a new Instagram hashtag, is designed to increase awareness and drive dog blood donation. The #BatardDonneur campaign works by turning Instagram hashtags into a valuable referencing tool for local vets. When users upload pictures of their dogs using “#BatardDonneur” followed by their postcode, they will be placed on the volunteer database for blood donation. Veterinarians can then search the hashtag for donors in their area and contact them via direct message to schedule a clinic appointment. The #BatardDonneur campaign is supported by a number of French pet influencers on Instagram, such as lavie_de_sora , oxa_sake_staffies and okatsuki_ ,who have helped drive awareness for the campaign.
Medio	Redes Sociales
Duración	59 seconds
Deputy General Manager	William Regitz
Director creativo	Nicolas dumenil
Director artístico	Lucas Bogatchevsky
Responsable de conceptos / redactor	Alexandre Veillon
Head of Strategy	Jean-Baptiste Bourgeois
Planificador estratégico	Kevin Pasquier
Responsable de cuentas de agencia	Keren MUNTLAK
Head of Influence	Fanny Bonodot
Junior Influence Manager	Marie Moalic
New Business Assistant	Juliette Debaye