| Título | Football Religion |
| Agencia | Grey Brasil |
| Campaña | Football Religion |
| Anunciante | Foca |
| Marca | Foca |
| Posted | May 2014 |
| Sector Empresarial | Bebidas alcohólicas |
| Sinopsis | The specialty beer Foca launches a webvideo to introduce the “Football Religion” project. Created by the agency Grey Brasil, the action officializes the sport as a “religious cult" in the Country. Since Brazil has a Freedom of Religion Law, which supports the followers of all religions to justify their absences from work to practice their beliefs, Foca hopped on the pitch to take an official document favorable to sports to the notary's office. After waiting for two weeks, they received the legal acknowledgement for fans to become considered followers, besides transforming stadiums into temples and Foca into the holly water of the soccer religion. In other words, soccer fans may justify possible absences on the days their favorite teams play by accessing www.futebolreligiao.com.br. The action was created by Daniel Pérez Pallares, Federico Russi and Lucas Heck, with creative direction by Daniel Pérez Pallares. About Foca beerFoca beer is a specialty beer produced in Viamão-RS with top-grade ingredients. Every month it migrates to São Paulo in the Pilsner Premium, Belgian and Wheat (Weissen) versions. The recipe was developed by a local producer with his partners Mauricio Mantovani and Marcelo Otero, coming from the financial market, and designer Fernando Mainardi. The name FOCA (Seal) comes from the bar jargon that defines the coldest state of beer: “seal ass,” which is that ice-cold beer with a thin white layer of ice covering the bottle. |
| Medio | Web Film |
| Duración | |
| Más información | www.futebolreligiao.com.br |
| Director creativo | Daniel Perez Pallares |
| Miembro del equipo creativo | Daniel Perez Pallares |
| Miembro del equipo creativo | Federico Russi |
| Miembro del equipo creativo | Lucas Heck |
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