Título | Inspired by Cadillac |
Agencia | Leo Burnett Mexico |
Campaña | Inspired by Cadillac |
Anunciante | Cadillac |
Marca | Cadillac |
Fecha de primera difusión/publicación | 2019 / 5 |
Sector Empresarial | Automóviles |
Filosofía | Federico Russi, Leo Burnett Mexico’s Chief Creative Officer, noted that "younger generations believe Cadillac is not a cool brand but history says another thing and shows that Cadillac has always inspired pop culture. To prove it we gathered the 3,225 songs inspired by Cadillac and chose 7 of them to create a script using just lyrics from songs inspired by the brand." |
Medio | Interactivo |
Duración | |
Productora | Landia |
Director ejecutivo de creación | Federico Russi |
Director creativo | Guto Kono |
Director artístico | Guto Kono |
Responsable de conceptos / redactor | Pablo Miranda |
Responsable de la producción | Roberto Collazo |
Responsable de cuentas de agencia | Bernardo Verduzco |
Chief Marketing Officer (CMO) | Pedro Ruiz |
Realizador | RODRIGO SAAVEDRA |
Productor | Thomas Amoedo |