Federico Russi
CCO at Leo Burnett
Méjico
TítuloInspired by Cadillac
Agencia
Campaña Inspired by Cadillac
Anunciante Cadillac
Marca Cadillac
Fecha de primera difusión/publicación 2019 / 5
Sector Empresarial Automóviles
Filosofía
Federico Russi, Leo Burnett Mexico’s Chief Creative Officer, noted that "younger generations believe Cadillac is not a cool brand but history says another thing and shows that Cadillac has always inspired pop culture. To prove it we gathered the 3,225 songs inspired by Cadillac and chose 7 of them to create a script using just lyrics from songs inspired by the brand."
Medio Interactivo
Duración
Productora
Director ejecutivo de creación
Director creativo
Director artístico
Responsable de conceptos / redactor
Responsable de la producción
Responsable de cuentas de agencia
Chief Marketing Officer (CMO)
Realizador
Productor

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