| Título | As Simple As Enjoying a Wine 2 |
| Agencia |
Sancho BBDO
|
| Campaña |
As Simple As Enjoying a Wine
|
| Anunciante |
Grupo Exito
|
| Marca |
Almacenes Éxito
|
| Fecha de primera difusión/publicación |
2023 / 11
|
| Sector Empresarial | Grandes almacenes, supermercados
|
| Filosofía | We created "As simple as enjoying a wine", a concept that aimed to educate in a clear, simple and close way to Colombians about the world of wine. We brought this concept to life through the creation of a brand that started with a simple, which sought to convert the complexity of the world of wine into something easy to understand, with these lines we created different illustrations accompanied by texts that showed that this was as simple as enjoying a wine. |
| Problema | How to invite Colombians to the largest wine fair in the world. When wine is not of their preference and they don't know how to enjoy it because they see it as something complicated and sophisticated? |
| Resultado | This stroke went through billboards, bus stops and social networks, fulfilling the objective of taking Colombians for 8 days to Expovinos in Bogota and Medellin, achieving the following results: +7 million people impacted. + 55,000 attendees 45 million bottles sold. |
| Medio |
Exterior
|
| VP, Chief Creative Officer |
Mario Lagos
|
| Director ejecutivo de creación |
Jhonny Victoria
|
| Director ejecutivo de creación |
Andrés Luque
|
| Business Executive |
Paula Arias
|
| Director creativo |
Julián Ochoa
|
| Director creativo |
Manuel Bedoya
|
| Responsable de conceptos / redactor |
Nicolás Castañeda
|
| Director artístico |
Leonardo Castro
|
| Director artístico |
Michele Cuervo
|
| Responsable de conceptos / redactor |
Johan Salinas
|
| Responsable de conceptos / redactor |
Daniel Navarrete
|
| Postproducción |
Daniel Moreno
|
| Head of Content |
Paula Gill
|
| Strategy Lead |
Paula Centeno
|
| Head of Business Affairs |
Angie Cardenas
|
| Ejecutivo de cuentas |
Mayerly Ruiz
|
| Ejecutivo de cuentas |
Cristian Sosa
|
| Productora |
Flare BBDO
|
| Illustrator |
Rocio Diestra
|
