Título | Pepsi Code |
Agencia | Sancho BBDO |
Campaña | Pepsi Code |
Anunciante | PepsiCo Inc. |
Marca | Pepsi |
Fecha de primera difusión/publicación | 2021 / 12 |
Sector Empresarial | Bebidas gaseosas |
Lema | Pepsi hacked every website |
Sinopsis | Brands spend millions to appear on different websites around the world using different formatsthat are often inefficient, but we found out a simpler way to bring Pepsi to all websites aroundthe world. We posted in Twitter an HTML code and invited our followers to use it and hack the HTML source code of any website they want, so our brand message will show on pages that we've neverimagine we can place our brand in: Nasa, The White House, Tesla, Google, The New York Times and more. |
Medio | Redes Sociales |
Duración | |
Director de publicidad | Mario Lagos |
General Creative Director | Daniel Alvarez |
General Creative Director | Diego Contreras |
Director creativo | Jose Ariel Hernandez |
Director creativo | Andres Lancheros |
Responsable de conceptos / redactor | Juan Diego Rivera |
Director artístico | Juan-David Pérez |
Ejecutivo de cuentas | Nicolás Jaramillo |
Digital Content | María-Alejandra Altafulla |