| Título | LUCKATIONS 3 |
| Agencia |
Sancho BBDO
|
| Campaña |
LUCKATIONS
|
| Anunciante |
Baloto Revancha
|
| Marca |
IGT - Baloto
|
| Fecha de primera difusión/publicación |
2020 / 3
|
| Sector Empresarial | Lotería y juegos de azar
|
| Lema | ¡A un tiquete de tenerlo todo! |
| Sinopsis | We use the six numbers of the geolocation coordinates in Google Maps, to invite people to discover the incredible places that 6 numbers could take them, the same numbers of our ballots. |
| Filosofía | LUCKATIONS Giving luck its own place. We use the six numbers of the geolocation coordinates in Google Earth, to invite people to discover the incredible places that 6 numbers could take them, the same numbers of our ballots. |
| Problema | Bringing back the emotion to the game who makes billionaires in Colombia. |
| Resultado | The discovering The geographic coordinates of billionaires’ mansions around the world have 6 numbers, exactly the same 6 numbers people need to win our lotto. The idea We searched the most famous, luxurious and eccentric mansions of the world and tracked them down through Google Maps so we can show it to the people. Now, they can bet on the lotto not only for some digits, but for a real place in the world. |
| Medio |
Publicidad en periódicos
|
| Mercado | Colombia |
| Más información | www.baloto.com |
| President |
Carlos Felipe Arango
|
| Responsable de la creación |
Mario Lagos
|
| Responsable de la creación |
Sergio León
|
| Responsable de la creación |
Hugo Corredor
|
| Responsable de la creación |
Giovanni Martinez
|
| Director ejecutivo de creación |
Diego For
|
| Director ejecutivo de creación |
Nicolas Acosta
|
| Director creativo |
Oscar Ramírez
|
| Director creativo |
Emerson Martínez
|
| Director artístico |
Emerson Martínez
|
| Responsable de conceptos / redactor |
Steven León
|
| Responsable de conceptos / redactor |
Javier Suarez
|
| Director artístico |
José Hueras
|
| Responsable de conceptos / redactor |
Fernanda Basto
|
| Ejecutivo de cuentas |
María Marmolejo
|
| Marketing Manager |
Laura Rodriguez
|
