Título | Take The Leap |
Agencia | LOLA MullenLowe |
Campaña | Take The Leap |
Anunciante | Leap |
Marca | Leap |
Fecha de primera difusión/publicación | 2023 / 10 |
Sector Empresarial | Pescado fresco y marisco |
Filosofía | LOLA MullenLowe has teamed up with LEAP to unveil their latest project, "Take The Leap." This campaign delves into the hidden truths lurking within our daily lives, specifically shedding light on the origin of the fish we consume regularly - a reality that may surprise many. In "Take The Leap," a crew of top-secret fishy agents is infiltrating households to unveil a jaw-dropping secret: your everyday fish might not be the swashbuckling sea hero you thought. It could be more of a couch potato than a fish in the open waters. To make this revelation pop like a catfish in a pond, they've recruited none other than "Billy Bass" - that singing sensation fish that's already got a crib in your living room. But wait, there's more! They've also enlisted the most unexpected choir in history - a chorus of "Big Mouth Billy Basses." These underwater crooners will splash your senses and leave you singing a different tuna tune. "Take The Leap" takes viewers on a musical journey featuring a charming ensemble of Billy Bass fish on the wall and their companions, harmonizing to underscore the importance of choosing fish that roam freely. This campaign is an eye-opener for those who unknowingly consume farm-raised fish, raising awareness that a substantial portion of our fish is not wild-caught. As our aquatic-plastic friend reminds us, it's time for a moment of reflection every time we place fish on our plates, asking the vital question: Are you...Sure? That's good fish. |
Medio | Televisión |
Duración | |
Mercado | Reino Unido |
Director de publicidad | Rich Lawrence |
Director de publicidad | Lisa Cowell |
Director de publicidad | Sam Parker |
Director ejecutivo de creación | Tomás Ostiglia |
Director creativo | Kevin Cabuli |
Director creativo | Jorge Zacher |
Miembro del equipo creativo | Elenita Hernandez |
Miembro del equipo creativo | Rodrigo D. Batista |
Managing Director | Tom Elliston |
Director de cuentas | Bárbara de la Plaza |
Responsable de la producción | Felipe Calviño |
Productor de la agencia | Marina Saro |
Productor de la agencia | Jorge Saade |
Head Of Planning | Camilla Facin |
Public Relations | Enrique Caballero |
Realizador | Benjamin Mege |
Productor ejecutivo | Eva Van Riet |
Productora | Caviar |
Productor delegado | Charles Kinoo |
Production Coordinator | Fien de Baerdemaeker |
Runner | Simon Waterkeyn |
1st AD | Raffaele Lambot |
Director de fotografía | Kamiel Doens |
Focus Puller | Boris Godfroid |
2nd AC | Ellen Gubbels |
Gaffer | Tim Janssens |
Best Boy | Wim Adriaenssens |
Electrician | Anouk Hasaers |
Electrician | Dieter Van dereecken |
Electrician Intern | Tycho Karakatsanis |
Key Grip | Xavier Servais |
Grip Assistant | Nicolas Baquet |
Grip Assistant | Marco Viera |
Jefe de decorados | Pepijn Van Looy |
Production Art Director | Mo Ayada |
Set Dresser | Floris Van Looy |
Stylist | Laura Gryseels |
Make-Up Artist | Stephanie Deven |
Food Stylist | Djuna Moens |
Food Stylist | Niels Volders |
Location Manager | Christophe Thiry |
Casting Director | Louis Pons |
Talent | Hannelore Primusz |
Talent | Aurora Marion |
Talent | Claude Musungayi |
Talent | Anne-Marie Vandewege |
Talent | Bram De Win |
Talent | Annemarie Hagenaars |
Talent | Robbe de Laet |
Talent | Wouter de Laet |
Talent | Jeremie Petrus |
Talent | Jade Wheeler |
Talent | Jean-Pierre Demarke |
Talent | Nicole Verstraete |
Post-production Producer | Katia Renson |
Montador | Govert Janse |
Online / VFX | Loom Post |
Grade Artist | Arthur Paux |
Film Scan | Color by Dejonghe |