Título | Introducing Subway Symphony |
Agencia | Wieden + Kennedy |
Campaña | Cities of the World |
Anunciante | Heineken |
Marca | Heineken |
Fecha de primera difusión/publicación | 2015 / 6 |
Sector Empresarial | Cervezas, sidras, cervezas ligeras |
Sinopsis | Subway Symphony - turn New York subway turnstile beeps into music. Help James Murphy and Heineken to make it happen at SubwaySymphony.com. For nearly 20 years, LCD Soundsystem frontman James Murphy has dreamed of changing the harsh beeps of New York’s subway turnstiles into musical notes. Unfortunately, despite his best efforts, his idea has yet to get off the ground. But with the help of Heineken we are trying to make it happen. As part of our mission Heineken is creating the first live, brand-driven documentary that charts in real time, our journey to turn Subway Symphony from a pipe dream into reality. By the end of summer, we are hoping to have new turnstile notes installed in our first station! Follow James’ journey:SubwaySymphony.com Show your support by using #SubwaySymphony. |
Medio | Exterior |
Duración | |
Más información | www.subwaysymphony.com |
Responsable de conceptos / redactor | Danny Gonzalez |
Director ejecutivo de creación | Susan Hoffman |
Director artístico | Zack Menna |
Director ejecutivo de creación | David Kolbusz |
Director artístico | Croix Gagnon |
Director creativo | Eric Steele |
Director creativo | Erik Norin |
Director artístico | David Suarez |
Responsable de conceptos / redactor | Nathaniel Lawlor |
Actor /Celebridad | Fred Armisen |
Responsable de conceptos / redactor | Maddison Bradley |
Responsable de conceptos / redactor | Mike Vitiello |
Director artístico | Jon Robbins |
Director artístico | Cory Everett |
Account Team | Patrick Cahill |
Account Team | Jacqueline Ventura |
Account Team | Syndey Lopes |