Charité – Universitätsmedizin Berlin - "Printed by Parkinson's"

INNOCEAN Europe

INNOCEAN Europe Frankfurt am Main, Alemania

Premios

901

Marca: Charité – Universitätsmedizin Berlin
País: Alemania

Anunciante: Charité – Universitätsmedizin Berlin

Título	Printed by Parkinson's
Agencia	INNOCEAN Europe
Campaña	Printed by Parkinson's
Anunciante	Charité – Universitätsmedizin Berlin
Marca	Charité – Universitätsmedizin Berlin
Fecha de primera difusión/publicación	2023
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Sinopsis	Parkinson’s was diagnosed over 200 years ago, and there is still no cure to this day. While most people think it’s just the “Shaking-disease”, it actually has more than 40 symptoms. And what’s worst: the lack of awareness leads to stigma and isolation. To raise awareness and stress the importance of more research, we partnered Charité Berlin, one of Europe’s biggest university hospitals, and developed a project that would involve courageous patients, art and technology. From the start, we knew we had to create something special in order to grab people’s attention. So,we 3D-printed the beloved objects of six patients while the printer was affected by their personal tremor data – visualising the impact Parkinson’s is having on their daily lives. The collection was launched on World Brain Day and exhibited in Berlin. The vernissage event was visited by hundreds of people from different fields: from doctors to patients and art lovers.
Medio	Case Study
Duración	123 seconds
Global Chief Creative Officer	Jeremy Craigen
Responsable de la creación	Gabriel Mattar
Director ejecutivo de creación	Ricardo Wolff
Responsable de conceptos	Marlon von Franquemont
Responsable de cuentas de agencia	Leonie Knorr
Director de proyectos	Dennis De Rooij
Responsable de conceptos / redactor	Reinier Gorissen
Miembro del equipo creativo	Roan Laanen
Designer	Nicolaas Kotze
Designer	Mischa Loppies
Innovation Director	Geert Eichhorn
Director técnico	Martin Grootendorst
Development	Djordan Papilaya
Director de proyectos	Javi Sancho Rodriquez
Productor ejecutivo	Jeff Baker