Free Press Unlimited - "The Erased"

180 Amsterdam

180 Amsterdam Amsterdam, Países Bajos

Premios

322

This ad is part of the ACT Responsible Collection

Marca: Free Press Unlimited
País: Países Bajos

Anunciante: Free Press Unlimited

Título	The Erased
Brief	The Erased Font is specifically designed to make censorship visible by erasing one word for each journalist who has been imprisoned.The font uses "ligatures", a traditional feature in typography, in a creative way to automatically censor words when the font is selected. Each erased word is connected to an imprisoned journalist and represents the topics they reported on. By using the open-source platform GitHub, we made it easy for everyone to use the Erased font. With our developed "erase toggle", users could seamlessly integrate the font into their websites to help spread awareness about censorship around the world. The idea finds a new and smart way to make censorship - almost invisible by definition - visible. It makes the frustration of having the truth kept from you tangible and addresses the larger issue of journalists being imprisoned. It makes an important point: the end of free press spells the end of truth.
Agencia	180 Amsterdam
Campaña	The Erased
Anunciante	Free Press Unlimited
Marca	Free Press Unlimited
Fecha de primera difusión/publicación	2023 / 5
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Sinopsis	The Erased: the font making news censorship visible.
Medio	Case Study
Director ejecutivo de creación	Pol Hoenderboom
Director creativo	Marlon von Franquemont
Director creativo	Reinier Gorissen
Director creativo	Jeena van der Heul
Director artístico	Artur Dias
Responsable de la creación	Kalle Hellzen
Director de cuentas	Neeltje Prevo
Strategy Director	Rene van der Hoofd
Design Intern	Pip van Gelderen
Director artístico	Tobias van Kemper
Director ejecutivo de creación	Martijn van der Does