| Título | Malaco secret candy compartments |
| Agencia | King |
| Campaña | Malaco secret candy compartments |
| Anunciante | Malaco |
| Marca | Malaco secret candy |
| Posted | Noviembre 2016 |
| Sector Empresarial | Golosinas y turrones |
| Sinopsis | In Sweden, kids are only allowed to eat candy on Saturdays. So if Swedish parents crave sugary snacks during the week, they have to hide them from sight. A sweet opportunity for bonbon brand Malaco, which launched a collection of objects with secret candy compartments. Everyday items such as books, tin cans, clocks and even a globe were made with hidden candy caches. They were a huge hit with grown-ups. With kids, not so much. |
| Medio | Televisión |
| Director creativo | Frank Hollingworth |
| Responsable de conceptos / redactor | Hedvig Hagwall Bruckner |
| Director artístico | Lotta Ågerup |
| Jefe de cuentas | Sunit Mehrotra |
| Responsable de cuentas de agencia | Lena Ivarsson |
| Planificador de cuentas | Per Wilson |
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