Las mejores campañas del mes de LATAM : Jun 15, 2022

The new global campaign for the popular sports drink created by Publicis Mexico in collaboration with Publicis Italy, Leo Burnett Chicago and Digitas NY. The spot stars gymnast Simone Biles, Premier League coach Antonio Conte, British trampoline jumper Tom Daly and former NBA players Chris Webber and Jason Williams who come together to make a call to put the mental health of athletes before the victory of sporting success.

Achieving the first transfer in the history of football via bitcoin is one of the great achievements of this year for the Bitso cryptocurrency exchange platform, and is also the center of its “The historic transfer” campaign, one of the two success stories with which it competes in the 2022 edition of Cannes Lions. The company, with more than 4 million users in the region, facilitated the transfer of the Brazilian player Stefany Ferrer from Club Tigres, of which she is an official sponsor, to Angel City FC of the United States through crypto. The fact not only represented a milestone in world soccer, but also in Mexican soccer, allowing the Tigres women's team to be at the forefront of the global digital economy.

The oldest beer brand in Peru developed, together with the Fahrenheit DDB agency, a bot that translates in real time and into sign language the conversations between friends in an online game. This allows deaf people to be part of the interaction and, therefore, to be socially included within the world of video games.

In support of the reproductive rights of Honduran women, Ogilvy Honduras -together with the PAE Strategic Group- launched a national and international campaign, on behalf of the women of this country, where more than ten years ago, under ministerial agreement 2744 -2009, the promotion, use and sale related to the pill was prohibited. Since then, more than 330,000 minors have become mothers.

“Real Soaps” is the MullenLowe SSP3 and Unilever initiative that reveals the factory details of the iconic Dove bar soap, to show that real beauty is also in the details of the skin.

The “Syndrome of Numbers” campaign is an initiative of the Down Syndrome Association of the Argentine Republic, ASDRA, seeking to collect data of interest regarding the 2022 Census in the southern country. Conceived by Wunderman Thompson Argentina, the campaign collected information to generate an action tool: the first dynamic database of people with Down syndrome, to help them generate claims to the State and public bodies, based on the data of this population.