Las mejores campañas del mes de LATAM : Jul 5, 2022

An initiative that seeks to restore credit history so that more than 35 million low-income Mexican women can be included in the banking system and have economic independence, brought Mexico two Grand Prix in the categories of Creative Data and Glass, in addition to a silver lion in the Sustainable Development Goals category.

This impressive campaign, carried out seeking support from the international community to achieve the elimination of the ban on the sale of the emergency pill in force in the Central American country since 2009, became not only the first Honduran campaign in history to be awarded in the most important advertising festival in the world, but it was also the campaign that in this year's edition achieved the most gold lions for the region with 8, in addition to 2 silver and 3 bronze to round off an amazing harvest of 13 metals.

The popular Puerto Rican rapper surprised locals and strangers by winning the Grand Prix for Entertainment Lions for Music with this bold, political and graphic video, co-produced by his production company 1868 Studios together with Doomsday Entertainment, Sony Music Latin and the Mexican production company Mastodonte. Billed as the answer to Childish Gambino's “This Is America,” winner of the same award at Cannes Lions 2019, this win makes Residente one of the first Latino and urban artists to earn this important recognition at Cannes Lions.

This fun composite campaign created to promote Cuenta Chat, the first bank account operated 100% from WhatsApp, earned Gray Argentina a three-metal harvest at the 2022 Cannes Lions, being recognized with gold in the Mobile category and silver in the categories of Creative Business Transformation and Brand Experience & Activation.

Seeking the decriminalization of the medicinal use of marijuana for the treatment of Parkinson's Disease, the BBDO Chile campaign brought together a group of patients with this disease to write a petition to the Chilean legislators for the legalization of this treatment, but with the particularity of each patient wrote two letters by hand, one without using medical marijuana and one after using the medication. An initiative that deserved gold and silver in the Pharma category.

A small action that can help create big changes, that is the premise of this campaign in which the first Peruvian bank to specialize in micro-finance faced the Peruvian financial system to promote the emancipation and economic inclusion of women. As it did? Changing its policies by considering all Peruvian women as single and thus avoiding the Peruvian law that states that all married women will need their husband's signature as a condition to open a bank account. A forceful action that took three medals to the Inca country: gold in Brand Experience & Activation, silver in Sustainable Development Goals and bronze in Creative Business Transformation.