Insights: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Sounds of Innovation: How Tech and AI are Redefining Advertising

por India Fizer on 8 October 2024

In an era where technology and creativity converge, advertising campaigns are increasingly harnessing the power of sound and AI to create meaningful connections with audiences. leer más

Accenture partners with NBCU to scale Peacock

on 18 September 2024

Accenture and Droga5’s new installment of the "Reinvented with Accenture" campaign tells the story of Peacock’s rapid scaling by depicting a football pass of epic proportions. It us... leer más

Time to find flow again in a world where loyalty is languishing.

on 16 September 2024

Insights on customer loyalty written by Shiona McDougall, Global Chief Strategy Officer at RAPP leer más

When campaigns go back to school

por Mark Tungate on 6 September 2024

Yep, it’s that time of the year again, which means we can take a look at some campaigns that deserve top marks. leer más

Exploring cultural duality among Asian American consumers

on 22 August 2024

Lindsey Gano, Account Supervisor at H/L, explores the cultural duality among Asian American consumers for marketing insights. leer más

Why Paris is winning battle of the brands at this year’s Olympics

on 6 August 2024

One week on from the (alternately beautiful, sometimes confusing) Paris 2024 Olympics opening ceremony, the online chatter is finally dying down – meaning we can now get to the most important topic of all: Who is winning the battle of the brands at this year’s Games? leer más

Olympics 2024: Ogilvy Paris Creating Impact through Creative Campaigns

por India Fizer on 26 July 2024

Ogilvy Paris creates impact through innovative brand marketing that resonates for both the brand, its audience and the spirit of a cultural phenomenon - the 2024 Paris Olympics. leer más

When advertising is in Olympic form

por Mark Tungate on 8 July 2024

As France gears up for the Olympic Games, we take a look at some of the campaigns inspired by the event. leer más

Soundbites from ad land: The slowdown on diversity, equity, and inclusion

por India Fizer on 25 June 2024

As an industry, the emphasis on DEI across all spectrums has come to a stand still and we've still got a lot of progress to make. Experts in the advertising industry chat with AdForum on why they think the conversation has slowed and how we can keep the movement for progress going. leer más

Awards are skewed male – why?

por Mark Tungate on 20 June 2024

During OHFG this Wednesday, for the first time, a panel was opened to the public in the Palais des Festivals. Here are some insights from the session. leer más

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