Industry Updates: Insights for Navigating 2025
Geopolitical events, international hostilities, terrorism, public health crises, high and sustained inflation in countries that are our major markets, high interest rates, and labor leer más
Insights: The Cutting Edge of Advertising
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Burning Platforms: How CMOs are navigating a changing marketing ecosystem
A new report from industry consultants, AAR, uncovers the most critical benchmarks for brand marketers in the UK.
What is the Burning Platforms report?
This report, from A... leer más
Transformative out-of-home campaigns
Let’s dive into some of the most thought-provoking and innovative recent OOH initiatives leer más
Embracing the future ...with feng-shui insights.
A tribune from Anne-Laure Brunner, VP at BETC Paris leer más
The Future is Back
It’s time for our annual round-up of predictions for the year ahead. Stand by for healthier living, sustainable AI and a social media backlash. leer más
A Wish for Why When Using AI
Frank Chang of RAPP explains the need for the “why” behind using AI. leer más
When the press rewards creative prowess
The 2024 Epica Awards once again allowed a jury of leading journalists to celebrate creativity. Here are some of their choices. leer más
Bridging culture and creativity
The Epica Awards has added a new category to its awards roster and to understand what this category means, we took deep dive into outstanding work in cultural insights. From the quirky... leer más
Christmas done differently
This year’s festive ads are falling like early snow, with many joyful films among them. But is there another way of capturing the Christmas spirit? leer más
The crazy little thing called effectiveness
Creatives only want to focus on and win "creative" awards. Strategists and clients are more keen to win "effectiveness" awards. This is ridiculous and archaic. Let’s stop seeing them differently. leer más
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