The Future Is Boring
Roberto Fara, Chief Creative Officer at Ogilvy Spain, explores a paradox of the creative process, arguing that embracing boredom might just be the key to unlocking the next wave of groundbreaking ideas. leer más
Insights: The Cutting Edge of Advertising tag: creativity - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Escape required? Dive into the Super Bowl
It’s early days in an already turbulent new presidency, but the Super Bowl will always be the Super Bowl, at least from an advertising point of view. The writer David Mamet once described it as a legitimate national holiday, along with the Oscars. The event is escapist. leer más
The crazy little thing called effectiveness
Creatives only want to focus on and win "creative" awards. Strategists and clients are more keen to win "effectiveness" awards. This is ridiculous and archaic. Let’s stop seeing them differently. leer más
Advertising's Breath of Fresh Air: Humor + Creativity
This month, we are taking a deep dive look at humor in advertising and showcasing campaigns that are sure to put a smile on your face! leer más
Navigating the Transformative Tides: Insights from the 2024 New York AdForum Consultant Summit
The 2024 AdForum Consultant Summit has once again provided a compelling glimpse into the future of the advertising industry, unveiling key findings that underscore the transformative impact of technology while reaffirming the enduring importance of human creativity and cultural resonance. leer más
Super Bowl 2024: Funny, but seriously expensive
While the event has always been a showcase for the chirpier side of advertising (as opposed to somber purpose-driven campaigns), it seemed there was a determination to shrug off the dark clouds that swirl around the rest of the media. leer más
Christmas campaigns with an innovative twist
Once upon a time, the festive season was a purely analogue affair. Logs on the fire, gifts under the tree. Today, of course, it’s taken on some digital aspects...Here are a few innovative and digital projects with a sprinkle of tinsel. leer más
Luring us back to culture
Screens are an easy diversion. Our smartphones sit beside us throughout the day: at work, at mealtimes, in the evening. Picking up a book or visiting a museum feels increasingly like an effort. But bookstores, libraries and cultural institutions are fighting back – often, ironically, using digital media. leer más
The spooky appeal of Halloween
As a season, autumn has its fans, particularly if they get a kick out of Halloween. The annual fright fest is a favourite with brands, which is hardly surprising: in the US alone, last year consumers spent 3.1 billion dollars on candy during the Halloween period... leer más
"At least for now, imaginations still require human ingenuity and experience": Dave Sonderman, The Shipyard
While AI won’t displace the most valuable aspect of creative talent, mastering it helps creatives be even more valuable by increasing the breadth and speed of crafting client-ready creative ideas. leer más
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Visiting Instructor of Graphic Design/Visual Arts
Gardner-Webb University
Boiling Springs, Estados Unidos
