Título | Lamp Recycled |
Agencia | Rethink Communications Inc. |
Campaña | Lamp |
Anunciante | IKEA |
Marca | IKEA |
Fecha de primera difusión/publicación | 2018 / 9 |
Sector Empresarial | Utensilios domésticos, decoración y jardinería |
Sinopsis | 20 years ago, IKEA was the poster child for disposable furniture. But times have changed. The brand is becoming more sustainable and is becoming a leader in reusable materials. IKEA wanted to tell the world about this change, and incredibly, they wanted to encourage people to re-use their items instead of buying new ones.The solution was to re-use something iconic to the brand to deliver this message. |
Medio | Televisión |
Duración | |
Colorization | Alter Ego |
Postproducción | Rooster Post Production |
Director creativo | Aaron Starkman |
Director artístico | Joel Holtby |
Responsable de conceptos / redactor | Mike Dubrick |
Productor de la productora | Anne-Marie Martignago |
Realizador | Mark Zilbert |
Director de fotografía | Todd Martin |
Productora | Scouts Honour |
Montador | Marc Langley |
Montador | Nick Graves |
Montaje | Rooster |
Colorista | Eric Whipp |
Color Assist | Mariya Guzova |
Efectos especiales | Fort York |
Agency Account Team | Caleb Goodman |
Agency Account Team | Sarah Riedlinger |
Agency Account Team | Marie Lunny |
Agency Account Team | Becky Rudson |
Sound Design and Mix | Vapor RMW |
Composer Producer | Ren Klyce |
Director creativo | Mike Dubrick |
Director creativo | Joel Holtby |
Director creativo | Ian Grais |
Director creativo | Chris Staples |
Strategist | Sean McDonald |
Strategist | Stacy Ross |
Productor delegado | Rita Popielak |
Online lead | Ernie Mordak |
Audio Post Production | Mit Out Sound |