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Liz Taylor
Liz Taylor
Chief Creative Officer at FCB Chicago
Chicago, Estados Unidos
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TítuloUnseen Faces
Agencia
Campaña Unseen Faces
Anunciante MISSING CHILDREN & UNICEF ARGENTINA
Marca Missing Children & Unicef Argentina
Fecha de primera difusión/publicación 2024 / 5
Sector Empresarial Acciones Caritativas, fundaciones, voluntariado
Sinopsis The campaign began with an Interview in which Natalia Oreiro, UNICEF Goodwill Ambassador, showed her son Atahualpa with a QR code on his face. Days later, Natalia revealed on her social channels that this QR symbolizes both the right to the protection of the identity of minors and the urgency of exposing the faces of those who are missing from home and need to be visible. This QR leads to the official Missing Children Argentina website where they describe each of the girls and boys who are being sought. This action had a great impact. Immediately, more and more celebrities joined in by commenting on their social channels.
The first campaign that exposes the faces of the boys and girls who are missing from home in Argentina by including a QR code on blurred celebrity children´s faces.
Medio Web Film
Duración
Deputy Chief Creative Officer
Director creativo
Director creativo
Director de cuentas
Productor de la agencia
Head Of Planning
Planificador de cuentas
Planificador de cuentas
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Chief Executive Officer (CEO)
Global Chief Creative Officer
Responsable de la creación
Responsable de la creación
Responsable de la creación
Miembro del equipo creativo
Miembro del equipo creativo
Chief Communications Officer
Chief Strategy Officer
EP
Post-Production Coordinator
Montador
Colorization
Animación
Sound Designer
Digital studio
Developer
Developer
Developer
Agency production director

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