Former CCO Publicis Communications MEA/Leo Burnett MEA.
at
Unbranded
Beirut, Líbano
| Título | Khede Kasra |
| Agencia | H&C Leo Burnett Beirut |
| Campaña | Khede Kasra |
| Anunciante | Hariri Foundation |
| Marca | Khedeh Kasra |
| Posted | Febrero 2009 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Sinopsis | An outdoor teaser campaign demonstrated how all men and women read words as being automatically addressed to men. The kasra accents on revealers twisted their meanings. This concept was adapted into a TVC and a radio spot. To reach the whole country geographically and all women demographically, a moving interactive billboard as well as posters were set up, whilst stickers were distributed, in rural and upscale areas, to engage the public and physically get them involved. The campaign also hit the digital circuit, through emails, Youtube, and Facebook, reaching the Lebanese internet population. |
| Medio | Case Study |
| Duración | |
| Director creativo | Bechara Mouzannar |
| Director creativo | Chermine Assadian |
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