| Título | Barbecue |
| Agencia |
Famiglia
|
| Campaña |
In Other Words - Nova Schin
|
| Anunciante |
Grupo Schincariol
|
| Marca |
Nova Schin
|
| Posted | Febrero 2007 |
| Sector Empresarial | Cervezas, sidras, cervezas ligeras
|
| Lema | In Other Words: Beer! |
| Filosofía | We are reinforcing this perception, showing that Nova Schin is - more than just a golden liquid - synonymous of fun. The top-view ads were a nice different way to illustrate those fun moments, inviting the magazine reader to spend some time navigating through the visuals. |
| Problema | The campaign strategy has its focus on the fact that beer, in Brazil, is one of the greatest icons for celebration. The overall perception of the Brazilian consumer is that Nova Schin is a friendly, sympathetic and cool brand. |
| Medio |
Publicidad en revistas
|
| Mercado | Brasil |
| Illustrator |
Jõao Bola
|
| Director artístico |
Fabio Brigido
|
| Fotógrafo |
Lucio Cunha
|
| Director creativo |
Átila Francucci
|
| Responsable de conceptos / redactor |
Samir Mesquita
|
| Director creativo |
Fernando Nobre
|
| Illustrator |
Darcy Vieira
|
