Título | Combat on TV |
Agencia | BBDO New York |
Campaña | War Prints - IAVA |
Anunciante | Ad Council |
Marca | Iraq and Afghanistan Veterans of America (IAVA) |
Posted | Enero 2009 |
Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
Lema | We know where you're coming from. |
Sinopsis | The mental health consequences of combat threaten to overwhelm a new generation of veterans. Because they make up less than 1% of the population, the obstacles to seeking help are magnified by a great sense of isolation. The PSAs drive traffic to an exclusive online community, where veterans can find support and strength in one another. |
Medio | Prensa y publicaciones |
EVP, Global Agency Leader | Peter Geary |
Planificador estratégico | Russ Messner |
Responsable de cuentas de agencia | Rob Esposito |
Director creativo | John Leu |
Director artístico | John Leu |
Director creativo | Brad Roseberry |
Responsable de conceptos / redactor | Brad Roseberry |
Productor ejecutivo agencia | Grant Gill |
Director ejecutivo de creación | Don Schneider |