SAAQ - "Adult"

LG2

LG2 Montréal, Canadá

3774

Título	Adult
Agencia	LG2
Campaña	It Has To Stop
Anunciante	Société de l'assurance automobile du Québec (SAAQ)
Marca	SAAQ
Fecha de primera difusión/publicación	2020 / 1
Sector Empresarial	Seguros
Filosofía	The intriguing cinematic piece uses stunt performers and impactful photography to recreate brutal collisions that occur when drivers become distracted. Creating a unique campaign out of a sadly common situation, the film highlights how one deadly mistake can trigger an infinite loop of disasters. Mixing a range of techniques, the campaign was shot entirely through still images. Wanting to explore an entirely new direction, director Olivier chose not to shoot in a traditional high frame rate, instead recording a large amount of detail in each photographed frame. To push the loop of accidents into infinity, he kept the layers of story independent with a mix of photography, CGI, traditional retouching, composition, and 3D mapping.
Medio	Prensa y publicaciones
Duración	67 seconds
Creative Vice President	Luc DuSault
Director artístico	Vincent Bernard
Director artístico	Jean Lafreniére
Responsable de conceptos / redactor	Andrée-Anne Hallé
Director de cuentas	Alexandra Laverdière
Responsable de cuentas de agencia	Camille Savard
Media Agency	Touché! phd
Realizador	Olivier Staub
Director de fotografía	Olivier Staub
Productora	Great Guns USA
Productor	Frederick Quintal
Sonido	Sylvain Roux
Sonido	Boulevard
Photography / Retoucher	Visual Box
Animación	Jean Marc Laurin
Visual Packaging	Shed
Animación	Shed