Firearms Campaign - "Safe Neighbourhood"

Leo Burnett Amsterdam

Leo Burnett Amsterdam Amsterdam, Países Bajos

3679

Título	Safe Neighbourhood
Agencia	Leo Burnett Amsterdam
Campaña	Firearms Campaign - Ministry of Justice
Anunciante	Ministry of Justice - Netherlands
Marca	Firearms Campaign
Posted	Febrero 2001
Sector Empresarial	Gobierno y otras instituciones
Filosofía	The commercials deliberately show no crime scenes, but trigger the audience's fantasy by sound, thereby giving the viewer the opportunity to relate the stories to their own environment. The campaign tested extreme well on relevance, impact, believability and on meeting objectives: -to encourage the discussion on the the possession of arms and on safety in general -to encourage appreciation for the steps taken by the government to make Holland a safer country -to communicate the possibility to turn in illegal weapons without punishment.
Problema	In their policy to make Holland a safer country, the Dutch government increased penalties for the possession of illegal firearms. During a short period, people possessing illegal firearms are geiven the possibility to turn them in without penalty.
Medio	Televisión
Duración	30 seconds
Director creativo	Martijn van Sonsbeek
Director artístico	Martijn van Sonsbeek
Director creativo	Ewald Theunisse
Responsable de conceptos / redactor	Ewald Theunisse
Director artístico	F. Hörters
Productor de la agencia	Marion Witteboon