Waka Kotahi NZ Transport Agency - "Doors"

Clemenger BBDO

Clemenger BBDO Wellington, Nueva Zelanda

3119

Título	Doors
Agencia	Clemenger BBDO
Campaña	Doors
Anunciante	New Zealand Transport Agency
Marca	Waka Kotahi NZ Transport Agency
Fecha de primera difusión/publicación	2020 / 12
Sector Empresarial	Seguridad Vial
Lema	Drinking ? Don't drive.
Sinopsis	Every week, there are around 500 drink driving offences across New Zealand. While the message to not drink and drive is widely known, many of these drivers have developed a sense of complacency: “They know the drink-driving limits, know the Police are out there, and know that drinking increases their chances of crashing – but they’re still willing to take the chance” explains Rachel Prince, Waka Kotahi Principal Advisor Advertising, “They’ve made a habit of risking the unknown.” It’s these complacent drink drivers across New Zealand that DOORS confronts with the harsh reality that it could all go wrong in an instant. Showing a cross-section of Kiwis and some familiar drinking moments, the spot shows that bad ends to good nights don’t start the moment drink drivers skid off the road, get busted by the cops, or overshoot that corner. They’re triggered the moment they make the call to open their car door.
Medio	Interactivo
Duración	60 seconds
Media Agency	OMD New Zealand
Productora	Goodoil Films
Managing Director	George Mackenzie
Productor ejecutivo	Andrew McLean
Director de fotografía	Ginny Loane
Montador	Stewart Reeves
Online / VFX	Blockhead
Colorista	Dave Gibson
Música	Cam Ballantyne
Fotógrafo	Steve Boniface
Realizador	Joel Kefali