Monwabisi Fandeso - "SAB - Spike Detector "

Geometry Global - New York HQ

Geometry Global - New York HQ New York, Estados Unidos

6945

Título	SAB - Spike Detector
Agencia	Geometry Global - New York HQ
Campaña	SAB Spike Detector
Anunciante	Monwabisi Fandeso
Marca	Monwabisi Fandeso
Posted	Abril 2017
Sector Empresarial	Bebidas alcohólicas
Sinopsis	South Africa has the highest rate of rape in the world. Many of these cases are due to the use of "date rape" drugs at night clubs and college campuses. During Sexual Assault Awareness Month and in support of their "Drink Responsibly Initiative", South African Breweries developed The Spike Detector, an innovative solution that turned a traditional bar coaster into a drink spike detection test. This allowed women to instantly check the safety of their drinks against date rape drugs such as GHB and Ketamine. A crisis helpline gave them access to immediate medical assistance should they need it.
Medio	Integrated Media/360 Activation
Duración	120 seconds
Art Director	Claudia Sharbel-Fahry
Chief Creative Officer	Howard Smiedt
Executive Creative Director	Margarita Karvouniaris
Creative Director	Gregory King
Director	Marios Nicolettis
Chief Creative Officer	Pete Case
Creative Director	Anneke Jacobs
Editor	Kelly Harding
Director de fotografía	Mike Bell