RunTour - "Thousand Winners"

Geometry Global

Geometry Global Prague, República Checa

2794

Título	Thousand Winners
Agencia	Geometry Global
Campaña	Thousand Winners
Anunciante	RunTour
Marca	RunTour
Fecha de primera difusión/publicación	2019 / 1
Sector Empresarial	Cultura, ocio y deporte
Filosofía	RunTour, the second most popular running event for amateurs in the Czech Republic, not only wanted to increase participation and generate revenue, but to become the nation’s number one. And with over 90% of amateur runners having no chance at winning a race, RunTour decided to use a little psychology. RunTour reprogrammed all the runners’ RFID tags not only to track each athletes’ time, but also to count how many other runners they overtook – and to reward them accordingly (each overtake became 1% off at the merchandising stands). So, regardless of their position in the race, amateurs were back in competition. Thanks to the marketing investment of just 10 hours of RFID coding, sales shot up by 394%. And with 80% of all participants reported improved performance, registrations for RunTour’s next event have increased by 12%.
Medio	Case Study
Duración	90 seconds
Chief Creative Officer EMEA	Howard Smiedt
Director creativo	Julia Dovlatova
Director creativo adjunto	Lluís Rotger Vidal
Creative	Carlos Baer
Director artístico	Andrei Didyk
Responsable de conceptos / redactor	Kai Granaas
Account Director	Jan Dvorak
Managing Director	Martin Pesta
Executive Director	Iva Welker
Director de proyectos	Miroslav Skopek
Director de proyectos	Nikola Mrackova