Tele2 Rain-Powered 4G-Router - "Rain Wi-Fi"

Geometry Global

Geometry Global Moscow, Rusia

Premios

10773

Marca: Tele2 Rain-Powered 4G-Router
País: Rusia

Anunciante: Tele2

Título	Rain Wi-Fi
Agencia	Geometry Global
Campaña	Rain Wi-Fi
Anunciante	Tele2
Marca	Tele2 Rain-Powered 4G-Router
Fecha de primera difusión/publicación	2018
Sector Empresarial	Electrónica doméstica y audiovisual
Sinopsis	In St Petersburg it rains 200 days per year, but fortunately there are lots of covered passageways to hide in. Unfortunately, most of them don't have mobile coverage. Mobile operator Tele2 combined these two phenomena to come up with Rain WiFi, the world's first rain-powered 4G-router. Rain flow activates a turbine that generates electricity and powers up the router. So everyone can enjoy free 4G from Tele 2. What do you get when you add two negatives together? Free WiFi, if you’re in St. Petersburg. The city, famous for both its 200 days of rain each year and its many narrow courtyards, needed a place where people would be happy to get stuck in the rain. Unfortunately, most of these covered passageways don't have mobile coverage. Based on a customer poll, mobile operator Tele2 installed rain-powered 4G routers in some of the city’s most popular dead zones and turned two negatives into a positive.
Medio	Case Study
Duración	120 seconds
Chief Executive Officer (CEO)	Maria Kovaleva
Regional Chief Creative Officer	Howard Smiedt
Director creativo	Oleg Tumanov
Responsable de conceptos / redactor	Elena Solovieva
Director artístico	Oleg Sergeev
3D Designer	Vladimir Blagiy
3D Designer	Nikolay Popov
Head of Strategy	Olga Belyaeva
Planning Director	Olga Kazmina
Director de cuentas	Alexey Kostenko
Traffic Coordinator	Larisa Vasilyeva
Productor de la agencia	Anna Guseva
Productora	Studio 2.35
Productor de la productora	Dmitriy Kotovskiy
Realizador	Dmitriy Tuprin