Nihar Pachpande

Nihar Pachpande

Strategic Planner at WPP
Mumbai Area, India, India

Sumario

Experienced marketing communications strategist with a demonstrated history of working in the marketing and advertising industry. Skilled in ideation, sales, customer relationship management, market research & brand management. Post Graduate Program in Management (MBA) focused in Sales and marketing from Indian Institute of Management, Bangalore.

Positions

Account Planner
Famous Innovations
India
April 2017 - June 2019 (2 años 2 meses)
Projects:
1. Internal transformation project: Instilling the research based approach in the operations of various teams: KRA setting, process alignment
2. Research Project: Researching trends in Indian news media and the future of the industry
3. Pitch work - 50+ client pitches
4. Brand strategy work for retainer clients
Brand Promotions Manager
HT Media Ltd
August 2016 - October 2016 (2 meses)
1. Promoted to the Brand promotions manager after being among top 5/17 management trainees
2. Brand solutions & publicity ideas for retail category for the Hindustan Times English daily in Mumbai
3. Business development from the MediaNet team (Advertorials & PR solutions) business for 8 categories
4. Ideated new objective (revenue targets) sharing process for the team to improve the lead conversions
Marketing Manager
Fever 104 FM (HT Media Ltd.)
March 2016 - July 2016 (4 meses)
New radio station "Nasha 91.9 FM" launch in Mumbai
Responsible for all the promotional strategy & marketing campaigns, campaign execution and celebrity engagements for the launch
Achieved 1.5 million listenership in 3 months gaining market share from 0 to 5.5%
“Best Media Innovation Award” & “Best On-Air Self-promotion Award” at Golden Mikes 2016
Media Marketing
HT Media Ltd
April 2015 - February 2016 (10 meses)
Business development from print business: Real Estate category (100+ key clients of Western Mumbai)
Achieved 144% YOY growth with individual contribution of INR 1.21 Cr revenue
Ideated, organized & executed 8 initiatives from channel partners' meets, international realty exhibitions to special print features

Formación

Post Graduate Program in Management (MBA) - Sales and marketing

2013 - 2015 (2 años)

Bachelor of Technology (BTech) - Mechanical Engineering

2009 - 2013 (4 años)

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