KP - "Go Grab The Butterkist 2"

St. Luke’s Communications

St. Luke’s Communications London, Reino Unido

2034

Marca: KP
País: Reino Unido

Anunciante: KP Snacks

Título	Go Grab The Butterkist 2
Agencia	St. Luke’s Communications
Campaña	Go Grab The Butterkist
Anunciante	KP Snacks
Marca	KP
Fecha de primera difusión/publicación	2021 / 11
Sector Empresarial	Papas fritas, crocantes maicitos, galletas y palitos salados
Filosofía	KP Snacks is launching a vibrant online advertising campaign for its Butterkist brand which will run through until Christmas. Capturing the unmissable family and friends moments that you’ve got to share with a bag of Butterkist popcorn. This is the first work by St. Luke’s since being appointed as the brand’s lead creative agency in August. St. Luke’s is briefed to develop a new brand creative platform and creation of all communications to help bring to life Butterkist’s core products and NPDs. The new campaign features vignettes of people getting together reacting to different moments: whether celebrity gossip just dropped, a tense sports moment, tv drama or even a new music release - and excitedly realise they need to “Go Grab The Butterkist”. The ads, directed by multi-award-winning photographer and filmmaker Emily Stein features her trade-mark bright colours and lighting; with energetic voice-over by Adam Brown, actor and comedian. The campaign will appear on online video and social media: Instagram, Facebook, TikTok, Vevo and YouTube from 10 November until 22 December. During the campaign run, tactical gifs and social media posts will be produced spontaneously reacting to live media events. Media planning and buying is through Starcom. The campaign also includes a Christmas variant: “Tis the season of Christmas Specials” to be released 17 November. Butterkist has been a firm family favourite for decades and is set to expand beyond their sweet and salty classics, with unexpected popcorn innovations. The campaign highlights a new flavour Orange Chocolate Toffee popcorn alongside Sweet and Salty flavour popcorn.
Medio	Interactivo
Duración	6 seconds
Director General de Marcas	Kevin McNair
Director de publicidad	Ilan Arkin
Senior Brand Manager	Brian McMonagle
Brand Manager	Katie Hill
Director ejecutivo de creación	Richard Denney
Director artístico	Laura Stevens
Director artístico	Alexandria Bailey
Responsable de conceptos / redactor	Claire Wombwell
Responsable de conceptos / redactor	Joaquín Olascoaga
Productor de la agencia	Anna-Marie Mennecier
Productor de la agencia	Joel Campbell
Chief Strategy Officer	Dan Hulse
Strategy Director	Emma Banks
Business Director	Rosie Gilligan
Director de cuentas	Chloe Boothby
Ejecutivo de cuentas	Hettie Shirtcliffe
Fotógrafo	Emily Stein
Photographer's Agent	WYATT-CLARKE and JONES
Voice	Adam Brown
Talent Management	London Voice Boutique
Media planning/buying	Starcom MediaVest