Canadian Mental Health Association - "Ugly Truths Holiday Sweaters"

Citizen Relations

Citizen Relations Toronto, Canadá

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This ad is part of the ACT Responsible Collection

Marca: Canadian Mental Health Association
País: Canadá

Anunciante: Canadian Mental Health Association

Título	Ugly Truths Holiday Sweaters
Agencia	Citizen Relations
Campaña	Ugly Truths Holiday Sweaters
Anunciante	Canadian Mental Health Association
Marca	Canadian Mental Health Association
Posted	Octubre 2022
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Sinopsis	While the holidays are widely considered a time of joy, for one in two Canadians who suffer from anxiety, depression, or loneliness, it's not the most wonderful time of the year. Rather than fighting the holiday spirit, we set our message within it, using a holiday icon as a trojan horse for media and social influencers to give focus to the ugly side of the season. Our Ugly Truths Holiday Sweaters flipped the tacky garment on its head, highlighting three statistics that tell a different story.
Medio	Case Study
Duración	116 seconds
Responsable de la creación	Josh Budd
Director artístico	Randy De Melo
Director artístico	Joel Arbez
Diseñador	Myo Illidge
Diseñador	Hilary Walls
Responsable de conceptos / redactor	Josh Budd
Productor de la agencia	Kristen Neamtz
Vice President (VP)	Josie Haynes
Realizador	Audrey Ann Laurin
Associate Account Director	Kristen Schaffrath
Responsable de cuentas de agencia	Jessica Gauci
Responsable de cuentas de agencia	Emily Parker
Responsable de cuentas de agencia	Carmel Lagrandeur
Responsable de cuentas de agencia	Raphael Boies
Senior Account Executive	Emily Chang
Ejecutivo de cuentas	Chantal Grainger
Ejecutivo de cuentas	Iolanda Mobilio
Técnico Digital	Laura Brown
Técnico Digital	Yosr Kooli
VP Strategy	Lindsay Page
Strategist	Malav Naik
Research Analyst	Shamshir Malik
Fotógrafo	Nikki Ormerod