Cheetos - "Cheetle in Cheadle"

Citizen Relations

Citizen Relations Toronto, Canadá

770

Título	Cheetle in Cheadle
Agencia	Citizen Relations
Campaña	Cheetle in Cheadle
Anunciante	PepsiCo Inc.
Marca	Cheetos
Fecha de primera difusión/publicación	2022
Sector Empresarial	Tentempiés de aperitivo
Sinopsis	For our audience, obscurity matters. Cheetos fans have a never ending appetite for mischief, but what about the people who were not yet fans? Finding ourselves deep in IYKYK culture and the “TikTok made me do it” era, we knew we had to match our audience’s pursuit for the absurd. For our target, who are creative to their core, it’s more important to do something different than do it first. They’re chasing newexperiences to talk about on social media - and we wanted to drop Cheetos squarely in their path. All with a wink and a nod.We wanted our cult of snackers to not only embrace Cheetle but to crave it, to claim it as a badge of honour and love it. And what do we do with the things we love the most? We cherish them. We revere them. We build monuments to them.
Medio	Case Study
Duración	120 seconds
Responsable de la creación	Josh Budd
Director artístico	Shirley Xu Wang
Responsable de conceptos / redactor	Marly Dichter
Productor ejecutivo	Dave Lembke
Vice President (VP)	Alexandra Green
Realizador	Emily Walker
Responsable de cuentas de agencia	Niki Javdan
Senior Account Executive	Alexandrea Smith
Ejecutivo de cuentas	Katie Haller
SVP Strategy	Lindsay Page
Research Analyst	Shamshir Malik