| Título | ReclaimYourName.dic |
| Agencia | Citizen Relations |
| Campaña | ReclaimYourName.dic |
| Anunciante | Elimin8Hate |
| Marca | Elimin8Hate |
| Fecha de primera difusión/publicación | 2022 |
| Sector Empresarial | Concienciación social sobre la discriminación racial / étnica / los discapacitados |
| Sinopsis | With over a billion users, Microsoft Word is the most popular word processor in the world, but its programming still identifies non-English names as mistakes. Seeing the familiar red underline under one’s name says in software’s language something Asians hear all too often: you don’t belong. That’s why Elimin8Hate (E8) launched ReclaimYourName.dic, the first Microsoft Word plug-in to normalize Asian identity. |
| Medio | Case Study |
| Duración | |
| Responsable de la creación | Josh Budd |
| Creative Director/ art director | Mike Lonam |
| Creative Director, Copywriter | Abeer Verma |
| VP, Strategy | Lindsay Page |
| Director, Strategic Communications | Rebecca Myers |
| Vice President (VP) | Cher Lee |
| Director de cuentas | Kristen Schaffrath |
| Senior Account Manager | Jonathan Kim |
| Senior Account Executive | Christina Demare |
| Senior Account Executive | Daniel Ma |
| Jefe de decorados | Antony Micheal Melven |
| Managing Partner | Brooke Leland |
| Media Buy Assistant | Evann Kremer |
| Web Developer | Oliver Morrissey |
| Director/Photographer | Nicki Wong |
| Montador | Andy Ferreira |
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