Sam Serrien
Developer at VML
Sint-Joost-ten-Node, Bélgica
TítuloThe Xxxtra Age Check
Agencia
Campaña The Xxxtra Age Check
Anunciante Child Focus
Marca Child Focus
Fecha de primera difusión/publicación 2021
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Sinopsis In Belgium 60 underage girls are forced into prostitution every year. That we know of. Most of them are advertised on escort websites on which they pose as adults. But no matter how thoroughly escort sites screen their ads to keep out minors, they can never 100% prevent this. That’s why Child focus, the Belgian organization against sexual exploitation of children, set up a unique partnership with Redlights. Belgium’s biggest escort site that represents 90% of the market. Together they launched the XXXtra Age Check. An add-on to the age verification you must complete to enter every escort site. After indicating whether you are 18 or older a second pop-up appears. Now with a picture of a girl and the question:
Medio Case Study
Duración
Account Management
Account Management
Account Management
Account Management
Account Management
Director de publicidad
Responsable de conceptos / redactor
Miembro del equipo creativo
Miembro del equipo creativo
Director creativo
Diseñador
Diseñador
Diseñador
Developer
Developer
Developer
Developer
Técnico Digital
Digital Strategy

Personas relacionadas con esta creación

You might also like...

Trending

Crea tu Perfil Público and become a member of AdForum

Get Started