| Título | #BeAfriend Together We Can Rebuild |
| Agencia | Recipe |
| Campaña | #BeAfriend Together We Can Rebuild |
| Anunciante | Ahbap |
| Marca | Ahbap |
| Posted | Marzo 2023 |
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
| Sinopsis | With the news of the earthquakes quickly disappearing from mainstream media, Recipe wanted to remind people that now is the time to help, as Turkey tries to rebuild in the aftermath. With no prior international marketing spend or awareness, the campaign needed to not only break down any trust barriers but also communicate a clear message when translated into English. Ahbap is the friend on the ground for those living a nightmare and they too need all the friends they can get at this time. Therefore, #BeAFriend #BeAahbap was the perfect brand platform to start building the campaign on. |
| Medio | Interactivo |
| Duración | |
| Director creativo | Mike Plumridge |
| Director creativo | Graeme Bowman |
| Director creativo | Vanessa Robinson |
| Miembro del equipo creativo | Youmna Hazzaa |
| Miembro del equipo creativo | Ross Nance |
| MOTION DESIGN | Paul Thompson |
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