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Best Alcohol Ads of the Month
1
Guinness - Eriskay Island
This spot out of AMV BBDO explains that visitors to Eriskay Island cry twice, once when they see the pitch, second when they have to leave. A Guinness should help with that.
| Título | Eriskay Island |
| Agencia | AMV BBDO |
| Campaña | Lovely Game for a Guinness |
| Anunciante | AB Inbev |
| Marca | Guinness |
| Fecha de primera difusión/publicación | 2024 / 8 |
| Producto | Guinness 0.0 |
| Sector Empresarial | Cervezas, sidras, cervezas ligeras |
| Sinopsis | Set on an island where 10% of the population play for the only football team on the island, we celebrate how the passion for the game and the Guinness brand reaches and brings together the most remote communities. |
| Medio | Televisión |
| Duración | |
| Mercado | Irlanda, Reino Unido |
| Responsable de la creación | Nicholas Hulley |
| Responsable de la creación | Nadja Lossgott |
| Agency Account Team | Nick Andrew |
| Agency Account Team | Ella Dolding |
| Agency Account Team | Harry Frohlich |
| Agency Account Team | Jean-Luc Gentilli |
| Planificador de cuentas | Sam Williams |
| Miembro del equipo creativo | Tim Riley |
| Miembro del equipo creativo | Scott Kelly |
| Productor de la agencia | Nick Godden |
| Productor de la agencia | Kieran O’Malley |
| Productora | Morton Jankel Zander (MJZ) |
| Productora | LS Productions |
| Realizador | Steve Ayson |
| Productor de la productora | Stephen Johnson |
| Postproducción | Untold Studios |
| Montador | Ben Campbell |
| Montaje | The Quarry |
| Sound Designer | Parv Thind |
| Sound Designer | Munzie Thind |
| Empresa de creación sonora | Wave Studios |
| Audio Post Production | Parv Thind |
| Audio Post Production | Munzie Thind |
| Audio Post Production | Wave Studios |
2
Modelo - Team Modelo: The Recruiter
Modelo is the official beer sponsor of the college football playoff, and they are looking for dedicated fans to be in their corner, as shown in this cinematic and comedic installment from Grey.
| Título | Team Modelo: The Recruiter |
| Agencia | Grey |
| Campaña | Team Modelo |
| Anunciante | AB Inbev |
| Marca | Modelo |
| Posted | Septiembre 2024 |
| Sector Empresarial | Bebidas alcohólicas |
| Medio | Televisión |
| Duración |
3
Malibu - Don't Drink and Dive with Tom Daley
Olympic champion diver for England, Tom Daley, helps spread the message against drinking and diving in this clever spot out of Wieden+Kennedy
| Título | Don't Drink and Dive with Tom Daley |
| Agencia | Wieden+Kennedy |
| Campaña | Don't Drink & Dive with Tom Daley |
| Anunciante | Pernod-Ricard |
| Marca | Malibu |
| Fecha de primera difusión/publicación | 2024 / 8 |
| Sector Empresarial | Whisky, ginebra, vodka? |
| Medio | Televisión |
| Duración | |
| Director creativo | Freddy Taylor |
| Director creativo | Philippa Beaumont |
| Miembro del equipo creativo | Brendan Madden |
| Miembro del equipo creativo | Spencer Llewellyn |
| Responsable de la creación | Ana Balarin |
| Responsable de la creación | Hermeti Balarin |
| Chief Strategy Officer | Dan Hill |
| Strategy Director | Brian Ritter |
| Integrated Producer | Aurelie Livera |
| Productora | Wrack |
| Realizador | Jenny Brough |
| Productor ejecutivo | Jennifer Lawlor |
| Productor | Clara Bennett |
| Director de producción | Kelly HEWITT |
| Director de fotografía | Peter Bishop |
| Jefe de decorados | Dominique Aizpurua |
| Costume | Juliana Laporta |
| Montaje | Work Editorial |
| Montador | Hasani Franke |
| VFX Company | Timed Based Arts |
| Sound Designer | Tom Guest |
| Música | Leland Music |
| Music Supervision | Maiken Silverup |
| Compositor de música | Rupert Holmes |
| Compositor de música | Fraser Rieley |
| Actor /Celebridad | Tom Daley |
4
Fire Bloom Honey Lager - The Beer We Don't Want to Brew
TANK Worldwide promotes Kin Brewery out of Alberta, who are brewing the Fire Bloom Honey Lager in order to celebrate the idea of a future without wildfires. They use honey from the fireweed, though they hope that fireweed honey production will be obsolete as forest fires decrease.
| Título | The Beer We Don't Want to Brew |
| Agencia | TANK Worldwide |
| Campaña | The Beer We Don't Want to Brew |
| Anunciante | Kin Brewery |
| Marca | Fire Bloom Honey Lager |
| Posted | Agosto 2024 |
| Sector Empresarial | Bebidas alcohólicas |
| Sinopsis | As Jasper burns and wildfires tear through Canada, summer 2024 is already a destructive force in a series of record-breaking wildfire seasons. In 2023, 45.7 million acres of Canadian woodland, or 5% of Canadian forests, were decimated, profoundly affecting Canada’s environment, communities and businesses. Yet, from the heart of Alberta, a beacon of hope emerges. Best of Kin, a local microbrewery, presents Fire Bloom, "The Beer We Don't Want to Brew" – a special edition lager crafted from Fireweed honey, aimed at supporting reforestation efforts and combatting climate change. Best of Kin co-founder Collin Mortson reflects, "It's truly disheartening that circumstances necessitate the brewing of such beer. Our fervent hope is for a future where fireweed honey production becomes obsolete. Until that day arrives, let's raise our glasses to inspire change." Fire Bloom Honey Lager is brewed using the honey from Fireweed, the first flower to flourish in the aftermath of wildfires. As such, it is a symbol of regeneration in the face of devastation, made to fund reforestation and to ignite a conversation about ecological stewardship and the protection of Canadian forests. Best of Kin banded with local community allies, including TANK Worldwide, Pursuit Properties, Sobey’s, Project Forest and honey supplier Planet Bee. By promoting Fire Bloom in Sobey’s stores and Pursuit Properties venues across Alberta, Best of Kin is giving Canadians a chance to drink for a change. Ryan Mortson, co-founder of Best of Kin, reflects on the impact of the wildfires: "As friends, families, and local businesses face displacement and loss, indigenous communities see their ancestral lands devastated. Yet, amidst the ashes, our community remains resilient. This beer is a testament to our unity and determination to rebuild stronger than before." “The Beer We Don’t Want to Brew” is encouraging local community empowerment: a portion of each beer sold will fund efforts to reforest and rewild our land, in collaboration with Albertan non-profit Project Forest. Fire Bloom will be accessible at Pursuit bars and restaurants and throughout Sobey’s stores in Alberta, where it is set to be featured as beer of the week for the week of September 5th through 11th. It can also be found at the Best of Kin taproom, select craft beer retail outlets, and at events like the Calgary Beer Fest, Pursuit Beer Cruises and tastings, and charity events. To find out more about “The Beer We Don’t Want to Brew,” visit: https://www.firebloom.ca/ Advertising agency TANK Worldwide enlisted the talent of Canadian Fire Artist Steven Spazuk, renowned for his exploration of the climate crisis through his unique use of fire and carbon as mediums, to create the initiative’s label art and logo. Spazuk states, "My work explores the current reality of the climate crisis through lenses that highlight the ambivalence of humanity, depicting the delicate balance between creation and destruction." "Life always finds a way. Leading a movement of hope, reclaiming ownership from challenging times at the source, is a profound honor," declares Marty Martinez, Chief Creative Officer at TANK Worldwide. |
| Medio | Web Film |
| Duración | |
| Responsable de la creación | Marty Martinez |
| Director creativo adjunto | Jasmine Papillon-Smith |
| Director artístico | Eve Trudel-Lévesque |
| Senior Producer | Marie-Michèle Lanoix |
| Responsable de cuentas de agencia | Catherine Fauvel-Benoit |
| Director ejecutivo de creación | Sebastián Benítez |
| Planning Director | Adam Brain |
| Motion/Design | Maxence Schlenck |
| Motion/Design | Frédéric Blais-Bélanger |
| Diseñador gráfico | André Renaud |
| Diseñador gráfico | Kim Dubuisson |
| Studio Manager | Isabelle Boucher |
| Director, Digital Solutions | Jean-Philippe Georges |
| Director of Social and influencer | Stephanie Thuell |
5
Lion - Camping
XXXX Ultra knows that sometimes you want low carb, but you still want a beer. Thinkerbell uses a camping trip as a prime example in this installment.
| Título | Camping |
| Agencia | Thinkerbell |
| Campaña | Camping |
| Anunciante | XXXX Brewery |
| Marca | Lion |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Producto | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Medio | Web Film |
| Duración | |
| Productora | H...es Sólo para suscriptores |
| Realizador | M..t Ea....od Sólo para suscriptores |
| Montador | J..n H...es Sólo para suscriptores |
| Marketing Manager | ..m Pu....rd Sólo para suscriptores |
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