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Best Food Ads of the Month
1
KFC - Kentucky Fried Compensation
This campaign out of agency PS21 aims to provide loyal KFC customers with the fries they deserve
| Título | Kentucky Fried Compensation |
| Agencia | PS21 |
| Campaña | Kentucky Fried Compensation |
| Anunciante | Yum! Brands, Inc. |
| Marca | KFC |
| Fecha de primera difusión/publicación | 2025 / 4 |
| Sector Empresarial | Restaurantes y comida rápida |
| Sinopsis | KFC’s chips have traditionally been the most criticised item on its menu: “harder than a rock,” “like chewing on a shoe sole,”, “colder than Antarctica” or ‘looked like a shoe sole’ are just some of the comments questioning the quality of the recipe that have circulated on social media. In a bold act of self-criticism, KFC has revamped its chip recipe and, to mark the occasion, is giving away 17 tonnes of free chips. In the first phase of the campaign, launched in mid-January, KFC sent an email to every registered app user with an official apology and a compensation offer: the exact amount of chips they had historically ordered via the app, but this time with the new recipe – natural cut, crispy texture, and seasoned with herbs and spices such as pepper, paprika, thyme, bay leaf, rosemary, and oregano. Users took to social media to share photos of themselves collecting their orders with shopping trolleys, furniture, and even inflatable pools. The second phase of the campaign took place on Friday, 24th January, with the giveaway of 17 tonnes of free chips across all KFC restaurants in Spain. Users accessed the KFC app and entered the promotional code ‘nuevaspatatas’ to claim their free portion. Creative agency PS21 led the idea and amplification campaign, turning criticism into the core of the strategy. The harshest social media comments about KFC’s chips were printed on vinyl and displayed at Príncipe Pío station in Madrid, bringing the conversation into the heart of the public space. The initiative showcased how the brand can laugh at itself while building an honest and genuine connection with its audience. The KFC Fries Compensation campaign has been rolled out through a multi-channel strategy, combining OOH formats such as vinyl displays, billboards, bus shelters, and posters, along with in-restaurant materials to reinforce the message at the point of sale. The campaign also includes digital activations on social media and web banners, personalised actions via the KFC app, and high-profile media placements, including screens at Santiago Bernabéu Stadium and radio broadcasts. The results speak for themselves: KFC app orders hit record levels, with +233 daily active users, +84 average positive rating, and 20 times more daily orders than usual. |
| Medio | Case Study |
| Duración |
2
Airwaves - Ride the Airwaves
This bizarre installment for Airwaves gum from T&Pm documents real life interpretations of fan comments.
| Título | Ride the Airwaves |
| Agencia | T&Pm |
| Campaña | Ride the Airwaves |
| Anunciante | Wrigley Company |
| Marca | Airwaves |
| Fecha de primera difusión/publicación | 2025 / 4 |
| Sector Empresarial | Chicles |
| Sinopsis | With activity having launched across Europe in March, and TV going live in the UK from mid-April - Airwaves, the brand behind the gum infused with a menthol kick, is excited to unveil its new ‘Ride The Airwaves’ campaign that delivers an intense ride to reinvigoration. Created by T&Pm in partnership with EssenceMediacom, Weber Shandwick and Born Social, ‘Ride The Airwaves’ is inspired by real fans’ social comments and celebrates the gum’s ability to deliver a reinvigorating kick at flat moments across the day. The fully integrated campaign comprises of three films running across TV, OLV and social that bring the product experience to life through surreal visual metaphors. In addition, OOH, TikTok content, Snapchat lenses and PR activations continue the experience for consumers, enabling them to see first-hand the undeniable reinvigoration they can help get from chewing Airwaves. A supporting suite of addressable social and digital assets connect the exhilarating ride to everyday moments. Following an initial burst from mid- Feb in the UK, the campaign will continue to run across Europe & Central Eurasia, MEA and Asia. At the core of the campaign is the uniquely intense Airwaves product experience. It delivers such a strong menthol kick, that over the years it has inspired countless comments and reviews online e.g. “Chewing @Airwaves feels like having supersize lungs”, and “Chewing @Airwaves feels like your mouth and nose light up”. This campaign turned organic online buzz into the creative foundation for visceral metaphors of the intense Airwaves experience, celebrating its passionate fan base and letting them shape the brand. |
| Medio | Televisión |
| Duración | |
| Productora | MindsEye |
| Responsable de la creación | Toby Allen |
| Director artístico | Ryan Delaney |
| Responsable de conceptos / redactor | Emma Thomas |
| Chief Strategy Officer | Oli Egan |
| Strategy Lead | Alex Wrigley |
| Director de cuentas | Lindsay Cole |
| Head of Integrated Production | Thea Evely |
| Productor | Georgia Evert |
| Social Director | Silvia Mendes |
| Design Lead | Greg Fadden |
| Diseño digital | Alex Dempsey |
| Diseño digital | Yusuf Salam |
| Director de fotografía | Theo Garland |
| Fotógrafo | Joe Giacomet |
| Productor | Lucy Benson-Brown |
| Productor | Matt Brown Brown |
| Productor ejecutivo | Debbie Ninnis |
| Strategy Director | Felipe Moulin |
| Creative Strategy | Alex Dobson |
| Client Manager | Laura Hazell |
| PR Senior Account Director | Cassie Allen |
| Operational Management | Taylor Rowe |
| Program Director | Julia Skilton |
| Creative / Production | Jack Lipsham-Carr |
| Social Media Manager | Cal Dawson |
| Diseñador | Ralph Pedersen |
| Social Designer | Chloe Shields |
| Associate Designer | Zoe Collins |
| Realizador | Emma Debany |
| Chief Executive Officer (CEO) | Hughie Phillips |
3
Kit Kat - Chores
In a recent installment, Orchard shows that Kit Kat has your back, for when you need a break.
| Título | Chores |
| Agencia | Orchard |
| Campaña | The Break Brothers |
| Anunciante | The Hershey Company |
| Marca | Kit Kat |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Televisión |
| Duración | |
| Productora | Biscuit Filmworks NY |
| Media Agency | Mi.....ne Sólo para suscriptores |
| Client Creative | A..m C..k Sólo para suscriptores |
| Director creativo | K...ey W....er Sólo para suscriptores |
| Media Manager | B..d C...er Sólo para suscriptores |
| Media Manager | St.....ie H....nn Sólo para suscriptores |
| Director de publicidad | R..n R...s Sólo para suscriptores |
| Director de publicidad | D...el Mo.....ne Sólo para suscriptores |
| Director de publicidad | ..y Mi.....an Sólo para suscriptores |
| Director de publicidad | C...s F...on Sólo para suscriptores |
| Director de publicidad | S....ya M...ji Sólo para suscriptores |
| Strategist | N...ll K...e Sólo para suscriptores |
| Director de publicidad | V...y R....di Sólo para suscriptores |
| Planning Director | C...y S...s Sólo para suscriptores |
| Strategy Director | C...y S...s Sólo para suscriptores |
| Strategy Director | J..k W...er Sólo para suscriptores |
| Marketing Director | J..k W...er Sólo para suscriptores |
| Director de publicidad | D...y H...es Sólo para suscriptores |
| Head of Communications | A..a Li....is Sólo para suscriptores |
| Communications Manager | L....ay M...be Sólo para suscriptores |
| Music / Sound Design | B....ng ..l Sólo para suscriptores |
| Montaje | M....ut Sólo para suscriptores |
| Production Service Company | M...s .f Pr.....ion ..c Sólo para suscriptores |
| Agency | Ha.....rm Sólo para suscriptores |
4
Sargento - Family Legacy
Ogilvy New York shares Sargento's family legacy in their latest campaign.
- Marca: Sargento
- País: Estados Unidos
- Anunciante: Sargento Foods Inc.
| Título | Family Legacy |
| Agencia | Ogilvy New York |
| Campaña | Family Promise |
| Anunciante | Sargento Foods Inc. |
| Marca | Sargento |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Televisión |
| Duración | |
5
Skittles - Help There's a Crunch in My Skittles
This spot out of DDB Chicago shows how you can "Crunch the rainbow" with Skittles Pop'd.
- Marca: Skittles
- País: Estados Unidos
- Anunciante: Wrigley Company
| Título | Help There's a Crunch in My Skittles |
| Agencia | DDB Chicago |
| Campaña | Help There's a Crunch in My Skittles |
| Anunciante | Wrigley Company |
| Marca | Skittles |
| Fecha de primera difusión/publicación | 2025 / 4 |
| Sector Empresarial | Golosinas y turrones |
| Medio | Televisión |
| Duración | |
| Agency | Critical Mass |
| Agency | DDB Chicago |
| Producción | Dummy |
| Realizador | Harold Einstein |
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