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1
VTEX, Fashion Revolution, and Desierto Vestido - Re-commerce Atacama
The Atacama RE-commerce project offers discarded garments from major brands, for free to consumers, highlighting the issue of textile waste while giving these items a second chance. Creative through Artplan in Brazil.
This ad is part of the ACT Responsible Collection
- Marca: VTEX, Fashion Revolution, and Desierto Vestido
- País: Brasil
- Anunciante: VTEX, Fashion Revolution, and Desierto Vestido
| Título | Re-commerce Atacama |
| Agencia | Artplan |
| Campaña | Re-commerce Atacama |
| Anunciante | VTEX, Fashion Revolution, and Desierto Vestido |
| Marca | VTEX, Fashion Revolution, and Desierto Vestido |
| Fecha de primera difusión/publicación | 2025 / 3 |
| Sector Empresarial | Medio ambiente y ecología |
| Sinopsis | Zero. That’s the price to acquire a garment discarded by major brands in the Atacama Desert (Chile). The Atacama RE-commerce project – an initiative transforming fashion industry waste into an opportunity – allows pieces from renowned brands, some never worn and in excellent condition, to get a second chance. The action draws attention to the issue of textile waste, enabling consumers to access these clothes online and free of charge, with only the shipping cost to cover. |
| Medio | Web Film |
| Duración | |
| Responsable de la creación | Marcello Noronha |
| Responsable de la creación | Rafael Gil |
| Responsable de la creación | Rodrigo Almeida |
| Director creativo | Victor Emeka |
| Director creativo | Pedro Maneschy |
| Director creativo | Pedro Galdi |
| Director creativo | Pedro Rosas |
| Miembro del equipo creativo | Rodrigo Almeida |
| Miembro del equipo creativo | Rafael Gil |
| Miembro del equipo creativo | Marcello Noronha |
| Miembro del equipo creativo | Bruno Bacci |
| Miembro del equipo creativo | Thomas Davini |
| Design | Bruno Bacci |
| Design | Victor Emeka |
| President/CEO | Glaucia Montanha |
| Head of Business Affairs | Anna Sant’Anna |
| Business Practice | Isabel Domingues |
| National Planning Director | Paula Lagrotta |
| Head of Media | Joana Chulam |
| Project Director | Aurora Blotta |
| Director de proyectos | Andrea Hedler |
| Director creativo | Carolina Amorim |
| Director creativo | Mayara Sauer |
| PR | Claudia Nascimento |
| PR | Luciana Thomaz |
2
Corona - Sunsets Billboards
Corona transformed Lima’s busy Javier Prado Avenue during winter by displaying real-time sunsets on digital billboards, offering a moment of relaxation and tranquility to commuters.
| Título | Sunsets Billboards |
| Agencia | Leo Peru |
| Campaña | Sunsets |
| Anunciante | AB Inbev |
| Marca | Corona |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Medio | Exterior |
| Duración | |
| Responsable de la creación | B..o N....ga Sólo para suscriptores |
3
H&R Block - Pickle Pete
H&R Block’s "Make It Legit" contest celebrates the creativity and talent of gig workers, offering business services and marketing support to grow their ventures.
- Marca: H&R Block
- País: Estados Unidos
- Anunciante: H&R Block
| Título | Pickle Pete |
| Agencia | Ogilvy New York |
| Campaña | Make it Legit |
| Anunciante | H&R Block |
| Marca | H&R Block |
| Fecha de primera difusión/publicación | 2025 / 4 |
| Sector Empresarial | Banca, finanzas, legislación y seguros |
| Sinopsis | From bagpiping in a pickle suit to reviving lost recipes, gig workers like Pickle Pete and Dead Gregs are among the millions of taxpayers with revenue-generating side hustles who are fueling the rapidly growing gig economy and redefining what it means to be a small business owner. To showcase the talent and creativity of these gig workers—and motivate them to take their gig to the next level, H&R Block (NYSE: HRB), a leading provider of global tax preparation, financial products and small business solutions, today announced the “Make It Legit” contest. Entries will be accepted until May 4 for the nationwide contest that is not just a competition, but a platform that will help three lucky gig workers “Make it Legit” by providing key professional business services and marketing support. Make It Legit Contest To bring this initiative to life, H&R Block teamed up with the following three wildly creative content creators who have turned their unique passions into a legitimate business, by giving them the small business treatment complete with free business formation and tax prep services, in addition to a logo, tagline, and typeface: @PicklePete112, a lively performer who puts a quirky spin on traditional bagpiping by playing in a pickle costume at local businesses and events @DeadGregs, a culinary historian and content creator who specializes in reviving historical recipes, bringing forgotten dishes from past centuries back to life @InspireByTyler, a talented 3-D artist known for creating intricate and bespoke paintings using synthetic hair as a medium While bagpiping in a pickle suit might not seem like a small business, creators like Pickle Pete get taxed as one. H&R Block treated Pickle Pete to a full brand upgrade as well as his own small business commercial. The one-minute piece shines a spotlight on Pickle Pete’s passion, creativity, and his unique hustle—playing on all the tropes of the small business commercials we know and love. Pickle Pete’s film is live now on H&R Block’s social channels including Instagram and TikTok. |
| Medio | Redes Sociales |
| Duración |
4
Alaska Airlines - Swell Deals
In a first-of-its kind initiative for Alaska Airlines, Mekanism partnered with surf forecasting site Surfline to funnel live data from surf buoys into e-commerce and digital ads to trigger lower fares to Hawaii.
- Marca: Alaska Airlines
- País: Estados Unidos
- Anunciante: Alaska Airlines
| Título | Swell Deals |
| Agencia | Mekanism |
| Campaña | Alaska Airlines - Swell Deals |
| Anunciante | Alaska Airlines |
| Marca | Alaska Airlines |
| Posted | Marzo 2025 |
| Sector Empresarial | Transportes aéreos, de carreteras y marítimos, ferrocarriles |
| Medio | Interactivo |
| Duración |
5
Critical Mass - Shopping Prototype
Innovating in the online shopping space, digital agency Critical Mass sets out to transform the somewhat solitary experience of online shopping, and reimagine it as a social connector. This prototype launched last week, putting the fun back into online retail.
| Título | Shopping Prototype |
| Agencia | Critical Mass |
| Campaña | Shopping Prototype |
| Anunciante | Critical Mass |
| Marca | Critical Mass |
| Fecha de primera difusión/publicación | 2025 / 3 |
| Sector Empresarial | Compras en línea y comercio electrónico |
| Medio | E-Commerce |
| Duración |
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