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The best ad campaigns in health and beauty categories this month from around the world
1
Lifebuoy - 90th Anniversary
Lifebuoy celebrates 90 years of protecting dreams in Indonesia by honoring the nation's heroes with creative agencies MullenLowe Singapore, MullenLowe Lintas India and MullenLowe Lintas Indonesia.
| Título | 90th Anniversary |
| Agencia | MullenLowe Singapore |
| Campaña | 90th anniversary |
| Anunciante | Unilever |
| Marca | Lifebuoy |
| Fecha de primera difusión/publicación | 2024 / 8 |
| Sector Empresarial | Salud, higiene y productos farmacéuticos |
| Medio | Web Film |
| Duración | |
| Mercado | Indonesia |
| Creative Agency | MullenLowe Lintas Group |
| Creative Agency | MullenLowe Lintas Indonesia |
| Business Director | Vinay Vinayak |
| Director de publicidad | Khim-Yin Poh |
2
Dove - Beauty Never Gets Old
Celebrating the 67th anniversary of the launch of Dove's Beauty Bar, Edelman created "Beauty Never Gets Old" to challenge the idea that beauty has an age limit and to celebrate women of all ages.
| Título | Beauty Never Gets Old |
| Agencia | Edelman |
| Campaña | Beauty Never Gets Old |
| Anunciante | Unilever |
| Marca | Dove |
| Fecha de primera difusión/publicación | 2024 / 8 |
| Sector Empresarial | Productos de tocador |
| Medio | Televisión |
| Duración | |
| Global Chief Creative Officer | Judy John |
| Global Creative Director | Andrew Simon |
| Director ejecutivo de creación | Megan Skelly |
| Director creativo | Spike Logan |
| Director creativo adjunto | Cassandra Shuber |
| Director creativo adjunto | Daniela Marino |
| Group Executive Producer | Kim Jose |
| Productor ejecutivo agencia | Kate Forlenza |
| Productor de la agencia | Samantha Waite |
| Strategy Director | Lauren Rosas |
| Strategy Director | Emily Greener |
| Chief Strategy Officer | Melle Hock |
| Productora | Caviar Films Los Angeles |
| Realizador | Reed Morano |
| Montaje | Cosmo Street |
| Montador | Mark Potter |
| Montador | Lauren Piche |
| Flame Artist | Mikel Monleon |
| Colorization | Company 3 |
| Colorista | Tim Masick |
| Música | Big Sync Music |
3
Bodyform/Libresse - Never Just Period
Libresse's latest campaign explores the lifetime of confusion women go through from their first period and calls for better period education.
| Título | Never Just Period |
| Agencia | AMV BBDO |
| Campaña | Never Just a Period |
| Anunciante | Essity |
| Marca | Bodyform/Libresse |
| Fecha de primera difusión/publicación | 2024 / 8 |
| Sector Empresarial | Higiene femenina |
| Filosofía | How painfully unprepared women+ are for a life inside their bodies, bemoaning centuries of terrible education, lack of research and knowledge, and years of dismissing and minimising women+’ health problems. |
| Problema | Highlight the dissonance between what women+ are taught to expect, and the reality of their menstrual experiences, showing the unsettling and absurd experience of having so little knowledge about their own bodies. Covering first periods, to surprising discharge smells, to pain being dismissed by doctors, the integrated campaign developed by long-standing creative partner AMV BBDO aims to initiate an open conversation and education around menstrual health throughout women+’s lives. |
| Medio | Televisión |
| Duración | |
| Postproducción | Framestore |
| Montaje | Tenthree |
| Empresa de creación sonora | 750mph |
| Director de publicidad | Tanja Grubner |
| Director de publicidad | Luciana de Azevedo Lara |
| Productora | Smuggler |
| Realizador | Lucy Forbes |
| Director de fotografía | Polly Morgan |
| Productor ejecutivo | Lucy Kelly |
| Director de producción | Ellie Sanders Wright |
| VFX Artist | Murray Butler |
| Montador | Ellie Johnson |
| Montador | Elena De Palma |
| Montador | Liam Bachler |
| Música | Soundtree Music |
| Compositor de música | Peter Raeburn |
| Sound Engineer | Sam Ashwell |
| Sound Engineer | Giselle Hall |
| Responsable de la creación | Nicholas Hulley |
| Responsable de la creación | Nadja Lossgott |
| Director creativo | Nicholas Hulley |
| Director creativo | Nadja Lossgott |
| Miembro del equipo creativo | Lauren Peters |
| Miembro del equipo creativo | Augustine Cerf |
| Design Director | Vanessa Fowler Kendall |
| Planificador de cuentas | Margaux Revol |
| Planificador de cuentas | Summer Taylor |
| Responsable de cuentas de agencia | Henrietta Corley |
| Responsable de cuentas de agencia | Victoria Norrington |
| Responsable de cuentas de agencia | Semran Kooner |
| Responsable de cuentas de agencia | Louise Mather |
| Productor de la agencia | Rebecca Sharf |
4
Montblanc Legend Blue - John Legend
John Legend stars in this cinematic spot out of FRED & FARID New York, composing a melody to embody the spirit of Montblanc Legend Blue for men.
| Título | John Legend |
| Agencia | FRED & FARID New York |
| Campaña | Montblanc Legend |
| Anunciante | Montblanc |
| Marca | Montblanc Legend Blue |
| Fecha de primera difusión/publicación | 2024 / 8 |
| Sector Empresarial | Perfumes |
| Medio | Web Film |
| Duración | |
| Chief Marketing Officer (CMO) | Vincent Montalescot |
| Realizador | Guy Aroch |
| Actor /Celebridad | John Legend |
5
Lancôme - La Vie Est Belle L’Elixir
Lancôme reminds viewers that 'happiness starts with you' in this campaign film created by Publicis Luxe promoting the brand's 'La Vie Est Belle L’Elixir' fragrance.
| Título | La Vie Est Belle L’Elixir |
| Agencia | Publicis Luxe |
| Campaña | La Vie Est Belle L’Elixi |
| Anunciante | Lancôme |
| Marca | Lancôme |
| Fecha de primera difusión/publicación | 2024 / 9 |
| Sector Empresarial | Perfumes |
| Medio | Televisión |
| Duración | |
| Productora | Superprime |
| Actor /Celebridad | Julia Roberts |
| Realizador | Damien Chazelle |
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