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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation : Oct 16, 2024

1

Nissan Qashqai - Elevate your urban drive

TBWA shows how the Nissan Qashqai 'elevates your urban drive' in this CGI spot, followed by an IRL stunt of parking a car on the side of the Truman Brewery in London.

TítuloElevate your urban drive
Agencia
Campaña Elevate your urban drive
Anunciante Nissan Motor Corp.
Marca Nissan Qashqai

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PostedSeptiembre 2024
Sector EmpresarialSólo para suscriptores
Medio Exterior
Duración
Productora
Producción
Postproducción
Media Agency M...D Sólo para suscriptores
Director creativo J..n K....am Sólo para suscriptores
Director creativo H...r R...s Sólo para suscriptores
2

BMW Motorrad - Discover the World: Italy

Utilizing AI, Serviceplan launched a new print campaign that features the BMW Motorrad in five different landscapes that reflect the colors of country flags.

TítuloDiscover the World: Italy
Agencia
Campaña Discover the World
Anunciante BMW
Marca BMW Motorrad
Fecha de primera difusión/publicación 2024 / 10
Sector Empresarial Ciclomotores
Sinopsis New paths, new scents, new encounters—BMW motorcycles represent ultimate freedom and adventure, offering everything needed to embark on a journey of rediscovery, whether on asphalt, gravel, sand, or mud. This spirit is captured in BMW Motorrad’s brand promise: “Make life a ride.”
 
Inspired by this promise, Serviceplan Switzerland launched a new image campaign, inviting us to rediscover the world in a creative way. The campaign features five stunning landscapes that reflect the contours of country flags, each incorporating one of five BMW motorcycles, seamlessly blending design and adventure.
 
“With the BMW Motorrad flags, we’ve captured the essence of our brand promise, ‘Make life a ride,’ in a uniquely diverse way,” adds Marc Gobeli, Head of Marketing at BMW Motorrad Switzerland.
 
Each BMW model is presented in harmony with the landscape’s unique characteristics, evoking the colors and shapes of the flags of various countries. The landscapes range from the rugged hills of Spain to the serene beaches of France, the coast-spanning bridges of Scotland, the panoramic paths of Italy, and the breathtaking gravel roads of Tanzania. Specific local features were also included, such as the red waters and white salt banks of France’s Camargue region, known for housing Europe’s largest flamingo population.
 
The visuals were partially created in the photo studio, where the motorcycles were photographed to ensure high-quality and technical precision. The landscape elements were crafted using detailed CGI and enhanced with AI to align with predefined design elements. These digital components were then seamlessly combined with the real photos to create the final, striking imagery.
 
“AI and modern tools have democratized creativity. The realization of this campaign wouldn’t have been possible without today’s technology. At the end of the day, a great idea is always the foundation of any standout work,” says Marcin Baba, Executive Creative Director at Serviceplan Suisse.
Medio Exterior
Director artístico
Concepción / Redacción
Director creativo
Director ejecutivo de creación
Consulting
AI Engineer
AI Engineer
AI Engineer
AI Engineer
AI Engineer
AI Engineer
AI Engineer
MÍDIA
MÍDIA
MÍDIA
MÍDIA
Foto / Ilustración
Foto / Ilustración
3

Apple iPhone 16 Pro - Custom Memory Movies

Promoting its new intelligence tools, Apple shows viewers how AI can help you with everyday human experiences in this spot out of TBWA\Media Arts Lab, starring actress Bella Ramsey.

TítuloCustom Memory Movies
Agencia
Campaña Hello, Apple Intelligence
Anunciante Apple
Marca Apple iPhone 16 Pro

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Fecha de primera difusión/publicación Sólo para suscriptores
Sector EmpresarialSólo para suscriptores
SinopsisSólo para suscriptores
Medio Televisión y Cine
Duración
Productora
Realizador D...d S...e Sólo para suscriptores
Postproducción T...ik Sólo para suscriptores
Montaje ..t ..d ..n .A Sólo para suscriptores
Director de fotografía E..k Mes.......idt Sólo para suscriptores
Creative Agency TB.....dia A..s ..b Sólo para suscriptores
Actor /Celebridad B...a R...ey Sólo para suscriptores
4

LG - Boom Boom Pow Festival

Utilizing the hit Black Eyed Peas song 'Boom Boom Pow', LG promotes its XBOOM speakers through a global music festival and street performances with local musicians.

TítuloBoom Boom Pow Festival
Agencia
Campaña Boomapalooza
Anunciante LG Electronics
Marca LG

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PostedOctubre 2024
Sector EmpresarialSólo para suscriptores
Medio Eventos
Duración
Director E..l N..a Sólo para suscriptores
5

Renault 5 E-Tech - R5volution is a French Thing (French)

Publicis Conseil promotes the Renault 5 E-Tech in this spot emulating iconic scenes from French film and art.

TítuloR5volution is a French Thing (French)
Título (Lengua original)La R5VOLUTION, une idée française
Agencia
Campaña Revolution is a French Thing
Anunciante Renault
Marca Renault 5 E-Tech

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Fecha de primera difusión/publicación Sólo para suscriptores
Producto Sólo para suscriptores
Sector EmpresarialSólo para suscriptores
SinopsisSólo para suscriptores
Sinopsis (Lengua original)Sólo para suscriptores
Problema (Lengua original) Sólo para suscriptores
Medio Televisión
Duración
Banda SonoraSólo para suscriptores
Realizador B...o Av....an Sólo para suscriptores
Chief Marketing Officer (CMO) A...ud B....ni Sólo para suscriptores
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