The Most Creative Campaigns & Agencies in Finance

The most creative campaigns in Finance in 2017

Perhaps it’s something to do with the numbers, but the finance sector attracted some of the most unexpected, cunning and complex ideas.

There’s no avoiding Fearless Girl, a bold statement that turned out to capture the zeitgeist, and a good lesson in what can be achieved if you push a client’s brief rather further than they required. All the smarts are on show in this category, from the stunning psychological thriller Beyond Money – confirming McCann’s creative roll – to the complex Sberbank “Neighbourhoods” case and of course The Next Rembrandt, which prefigured the big Artificial Intelligence debate. On the other hand, though, there was Car Curling.

Título Marca Agencia, Ciudad
1.  Fearless Girl Arrives State Street Global Advisors McCann Worldgroup, New York
2.  Beyond Money 1|2|3 Smart Account MRM//McCann, Madrid
3.  Sberbank neighborhoods Sberbank Good LLC, Moscow
4.  Car curling Smartpolis Insurance Voskhod, Ekaterinburg
5.  The Next Rembrandt ING Bank J. Walter Thompson Amsterdam
6.  Making the way we pay save the sea Ålandsbanken RBK Communication, Stockholm
7.  Baby MAPFRE Talent Marcel, São Paulo
8.  Sanlam Conspicuous Savers Sanlam King James, Cape Town
9.  Personal Innovation Act Softbank Six Tokyo
10.  #TackleTheRisk AIG Japan TBWA\HAKUHODO, Tokyo

1 — State Street Global Advisors - Fearless Girl Arrives

MARCA: State Street Global Advisors

AGENCIA: McCann Worldgroup

MEDIA: Case Study

2 — 1|2|3 Smart Account - Beyond Money

MARCA: 1|2|3 Smart Account

AGENCIA: MRM//McCann

MEDIA: Interactivo

3 — Sberbank - Sberbank neighborhoods

MARCA: Sberbank

AGENCIA: Good LLC

MEDIA: Case Study

4 — Smartpolis Insurance - Car curling

MARCA: Smartpolis Insurance

AGENCIA: Voskhod

MEDIA: Case Study

5 — ING Bank - The Next Rembrandt

MARCA: ING Bank

AGENCIA: J. Walter Thompson Amsterdam

MEDIA: Interactivo

6 — Ålandsbanken - Making the way we pay save the sea

MARCA: Ålandsbanken

AGENCIA: RBK Communication

MEDIA: Case Study

7 — MAPFRE - Baby

MARCA: MAPFRE

AGENCIA: Talent Marcel

MEDIA: Publicidad en periódicos

8 — Sanlam - Sanlam Conspicuous Savers

MARCA: Sanlam

AGENCIA: King James

MEDIA: Interactivo

9 — Softbank - Personal Innovation Act

MARCA: Softbank

AGENCIA: Six Tokyo

MEDIA: Televisión

10 — AIG Japan - #TackleTheRisk

MARCA: AIG Japan

AGENCIA: TBWA\HAKUHODO

MEDIA: Televisión