The Most Creative Campaigns & Agencies in Food & Beverages

The most creative campaigns in Food & Beverages in 2017

There’s something hedonistic about the thought of good food and drink, which may be why this category attracts the most light-hearted advertising.

If you need a laugh, this is the category for you. Wit and levity are on display in ad after ad, starting with the latest version of the Snickers hunger games. FP7/CAI found a hilarious way of drumming in the names of the Egyptian soccer team for Coca-Cola, while Responsibility is a beer created purely as a play on words. More seriously, Dentsu managed to find a way of using candy to teach kids how to code. Sweet. But even when Heineken and Publicis Italy wanted to speak out against drinking and driving, they did it in the most charming way, with some special effects wizardry and a British motor racing legend. Cheers for that.

Título Marca Agencia, Ciudad
1.  No Compromises Heineken Publicis Italy, Milan
2.  Designated Driver’s Pledge Heineken Publicis Italy, Milan
3.  Hungerithm Snickers Clemenger BBDO Melbourne
4.  Glicode Ezaki Glico Dentsu Inc., Tokyo
5.  The One Moment Morton Salt Ogilvy & Mather, Chicago
6.  The Line Up Song (107s) Coca Cola FP7/CAI, Cairo
7.  Responsibly the beer Ubrew McCann Milan, Milano
8.  When You Drive, Never Drink. Jackie Heineken Publicis Italy, Milan
9.  Flounder fish Sagawa Shoyu Ogilvy & Mather Japan GK, Tokyo
10.  Journey to your Dream/Ingrid Activia Wunderman, Boulogne-Billancourt
11.  DB export beer bottle sand DB Export Colenso BBDO Auckland
12.  Coffee is not a drug Moscow Black Possible, Moscow

6 — Heineken - No Compromises

MARCA: Heineken

AGENCIA: Publicis Italy

MEDIA: Televisión

6 — Heineken - Designated Driver’s Pledge

MARCA: Heineken

AGENCIA: Publicis Italy

MEDIA: Interactivo

1 — Snickers - Hungerithm

MARCA: Snickers

AGENCIA: Clemenger BBDO Melbourne

MEDIA: Case Study

2 — Ezaki Glico - Glicode

MARCA: Ezaki Glico

AGENCIA: Dentsu Inc.

MEDIA: Applications

3 — Morton Salt - The One Moment

MARCA: Morton Salt

AGENCIA: Ogilvy & Mather

MEDIA: Interactivo

4 — Coca Cola - The Line Up Song (107s)

MARCA: Coca Cola

AGENCIA: FP7/CAI

MEDIA: Web Film

5 — Ubrew - Responsibly the beer

MARCA: Ubrew

AGENCIA: McCann Milan

MEDIA: Case Study

6 — Heineken - When You Drive, Never Drink. Jackie

MARCA: Heineken

AGENCIA: Publicis Italy

MEDIA: Televisión

7 — Sagawa Shoyu - Flounder fish

MARCA: Sagawa Shoyu

AGENCIA: Ogilvy & Mather Japan GK

MEDIA: Exterior

8 — Activia - Journey to your Dream/Ingrid

MARCA: Activia

AGENCIA: Wunderman

MEDIA: Web Film

9 — DB Export - DB export beer bottle sand

MARCA: DB Export

AGENCIA: Colenso BBDO Auckland

MEDIA: Case Study

10 — Moscow Black - Coffee is not a drug

MARCA: Moscow Black

AGENCIA: Possible

MEDIA: Case Study