Título | Sprite Shower |
Agencia | . |
Campaña | Sprite Shower |
Anunciante | Coca-Cola Company |
Marca | Sprite |
Fecha de primera difusión/publicación | 2012 / 2 |
Sector Empresarial | Bebidas no-alcohólicas |
Sinopsis | Sprite Shower. A giant Sprite dispenser placed in one of the most crowded beaches in Brazil, where people could have a cold refreshing shower during Brazilian summer, where temperatures reach close to 40ºc. With more then 1,500 showers everyday, together with a sampling strategy around the machine. Sprite Shower was able to leverage the brand above all others in the field and consumers more than merely hearing about Sprite’s refreshing power, felt it directly all over their bodies. |
Medio | Ambient |
Mercado | Brasil |
Producción musical | S de Samba |
Postproducción | Hungry Man / Fullframe |
Montador | Jair Peres |
Director de fotografía | Fernando Young |
Realizador | Gualter Pupo |
Productor | Renata Dumont |
Productor ejecutivo | Alex Mehedff |
Productora | Hungry Man |
Jefe de cuentas | Fabiana Amorim |
Director de cuentas | Ana Paula Perdigão |
Responsable de conceptos / redactor | Luiz Vicente Simões |
Director artístico | Fernando Saú |
Director creativo | Danilo Janjacomo |
Director ejecutivo de creación | Fred Saldanha |
Director ejecutivo de creación | Claudio Lima |
Responsable de la creación | Anselmo Ramos |
Worldwide Chief Creative Officer | Tham Khai Meng |