| Título | Fanta 'Orange Moon' |
| Agencia | Wunderman Thompson |
| Campaña | Moon Vending Machine |
| Anunciante | Coca-Cola Company |
| Marca | Fanta |
| Fecha de primera difusión/publicación | 2022 / 11 |
| Sector Empresarial | Bebidas gaseosas |
| Filosofía | During the early hours of Nov 8, a rare lunar eclipse – known by some as an Orange Moon – shone bright across the world. To coincide with the phenomenon (which is the last of its kind until March 2025), Fanta launched a social media campaign which turned the boring grey moon into the galaxy’s largest ever, deliciously orange, Fanta vending machine. Fans in Mexico could use the world’s largest vending machine by taking a photo of the moon and sharing it on social media using the hashtag #Fantamoon and tagging @FantaMx. Community managers for Fanta Mexico verified photos to confirm (or deny) their legitimacy. Once the photo passed the test, a DM was sent with a code for people to redeem their free Fanta at partners McDonalds or 7Eleven venues. |
| Medio | Redes Sociales |
| Duración | |
| Mercado | Méjico |
| Community Management | Ogilvy Worldwide |
| Global Chief Creative Officer | Daniel Bonner |
| Global Chief Creative Officer | Bas Korsten |
| Regional Chief Creative Officer | Tom Murphy |
| Global Executive Creative Director | Daniel Minaker |
| Global Executive Creative Director | Sebastian Tarazaga |
| Director ejecutivo de creación | Jared Kozel |
| Director creativo adjunto | Ransom Haywood |
| Director creativo adjunto | Fallon Parker |
| Senior Art Director | Kimberly Blasnik |
| Senior Copywriter | Lauren Cesar |
| Editor, 3D Designer | Ryan Rodinis |
| Senior Head of Production | Rodrigo Sánchez |
| Chief Executive Officer (CEO) | Sasan Saeidi |
| Managing Director | Helder Santo |
| Senior Account Director | Dana di Lello |
| Social Managing Director | Kaleo Costa |
| Head of Social & Performance | Alfredo Leyva |
| Director de publicidad | Chiara Martini |
| Director de publicidad | Ricardo Sánchez |
| Director de publicidad | Rodrigo Gayón |
| Director de publicidad | Diego Hernández |
| Director de publicidad | Christian Janeth Guerrero |
| Director de publicidad | Alejandra Castañón |
| Director de publicidad | Mauricio Menese |
Más creaciones
VER TODODani
- MARCA:
- Suavitel
- AGENCIA:
- VML Mexico
Welcome New Vaginas (135 s)
- MARCA:
- LifeFemT
- AGENCIA:
- Wunderman Thompson
Shoppable Armpits
- MARCA:
- Degree
- AGENCIA:
- VML (formerly WT)
Nest Domes
- MARCA:
- Banana Boat
- AGENCIA:
- Wunderman Thompson
Welcome New Vaginas 1
- MARCA:
- LifeFemT
- AGENCIA:
- Wunderman Thompson
Welcome New Vaginas
- MARCA:
- LifeFemT
- AGENCIA:
- Wunderman Thompson
Palate Care Dispenser
- MARCA:
- Operation Smile
- AGENCIA:
- Wunderman Thompson
The Pirate Match
- MARCA:
- DirecTV Go
- AGENCIA:
- Mirum
The Friendly Break Up Collection
- MARCA:
- FC home & Deco
- AGENCIA:
- Wunderman Thompson