Banana Boat - "Nest Domes"

Wunderman Thompson

Wunderman Thompson Bogotá, Colombia

Premios

4957

This ad is part of the ACT Responsible Collection

Marca: Banana Boat
País: Colombia

Anunciante: Edgewell Personal Care

Título	Nest Domes
Agencia	Wunderman Thompson
Campaña	Nest Domes
Anunciante	Edgewell Personal Care
Marca	Banana Boat
Fecha de primera difusión/publicación	2023 / 4
Sector Empresarial	Porductos de protección solar
Sinopsis	Banana Boat in partnership with The Colombian Sea Turtle Conservation Program (ProCTMM) created an innovative and sustainable solution to protect turtles form the damaging effects of global warming: Nest Domes.These are the first natural domes that regulate sand temperature on the beaches, influencing the conditions in terms of shading and ventilation needed to hatch an even proportion of female and male newborns.Inspired by the organic shape of turtle’s shells and designed with the help of marine biologists, local artisans, designers, and engineers, the Nest Domes were created with materials that make part of the sea turtle’s ecosystem.Nest Domes are a global scale solution with an open-source blueprint that will be made available to everyone, with the hope that they will be created and installed on beaches globally.
Filosofía	According to experts, in the last four years, 99 per cent of sea turtles have been born female. The sand's warmth influences their sex during the incubation phase: research shows that if a turtle's eggs incubate below 27.7°C the turtle hatchlings will be male. If the eggs incubate above 31°C the hatchlings will be female. This of course means that the hotter the sand, there’s more probability of female newborns – and so the concern for sea turtles’ eventual disappearance grows. Wunderman Thompson Colombia and Banana Boat, in partnership with The Colombian Sea Turtle Conservation Program (ProCTMM), have come up with an innovative and sustainable solution: Nest Domes. Inspired by the organic shape of turtle’s shells and made with natural materials, the Nest Domes are Domes that regulate sand temperature on the beaches, influencing the proper conditions in terms of shading and ventilation needed to hatch a better proportion of female and male newborns. Designed with the help of Marine Biologists, local artisans, designers, and engineers, the Nest Domes were created with Caribbean wood from Santa Marta (Col.), that make up part of the sea turtle’s ecosystem. Light wood which helps to reflect the sunrays, Internal layers are made of cork, a material that is 100% bio-degradable and importantly, a natural coolant, while the outer layer is covered with flaxseed oil to prevent humidity when it rains. The design has handcrafted windows especially created to guarantee the proper circulation of wind, pushing the hot air, out of the dome.
Medio	Integrated Media/360 Activation
Duración	114 seconds
Director de publicidad	Gabriel Suárez
Director de publicidad	Nicolás Cuberos
Global Chief Creative Officer	Bas Korsten
Global Chief Creative Officer	Daniel Bonner
Regional Chief Creative Officer	Daniel Minaker
Regional Chief Creative Officer	Sebastian Tarazaga
Chief Executive Officer (CEO)	Julián Mercado
Responsable de la creación	Daniel Payan
Director ejecutivo de creación	Sergio Tenjo
Director ejecutivo de creación	Pipe Ruis Pineda
Director creativo	Diego Peña Barrera
Miembro del equipo creativo	Juan Sebastián Rodríguez
Miembro del equipo creativo	Patricio Vargas
Head of Art	Daniel Matamoros
Responsable de conceptos / redactor	Camila Escobar
Ejecutivo de cuentas	Sara Giraldo
Motion Graphics Designer	Nicolás Arévalo
Senior Editor	Leonardo Vargas
Productora	Oriental Films
Realizador	Jean Michel Cerf
Director de fotografía	Joaquin Papich
Productor ejecutivo	Mathias Esmoris
Music / Sound Design	DC Audio
Music / Sound Design	Diego Cáceres
Industrial & 3D Design	Andrés Moreno