Degree - "Shoppable Armpits"

VML (formerly WT)

VML (formerly WT) Buenos Aires, Argentina

Premios

5142

Marca: Degree
País: Argentina

Anunciante: Unilever

Título	Shoppable Armpits
Agencia	VML (formerly WT)
Campaña	Shoppable Armpits
Anunciante	Unilever
Marca	Degree
Posted	Agosto 2023
Sector Empresarial	Desodorantes
Sinopsis	Sweat season is here. Let's open our new Degree stores where people need us most—armpits. Degree was the first big U.S. deodorant brand to open a social e-commerce store. We did it in such an unexpected way that demanded attention, spiked social engagement, and drove massive foot traffic to our new e-commerce store. We needed people to not only notice but visit our store to browse our portfolio of products. Leveraging the very place people need us, we were the first to call armpits across Instagram the official place to find Degree Deodorant.
Medio	Case Study
Duración	89 seconds
Global Chief Creative Officer	Bas Korsten
Global Chief Creative Officer	Daniel Bonner
Chief Executive Officer (CEO)	Victoria Cole
Regional Chief Creative Officer	Sebastian Tarazaga
Regional Chief Creative Officer	Dany Minaker
Responsable de la creación	Natalia Benincasa
General Creative Director	Rafael Quijano
General Creative Director	Daro Gonzalez
Director creativo	Leandro Bertoia
Director creativo	Pedro Botello
Creative Operations Lead	Delfina Scalise
Responsable de conceptos / redactor	Jeremías Buchelli
Responsable de conceptos / redactor	Johanna Medina
Director artístico	Antonella Frangi
Director artístico	Pamela Marquez
Director artístico	Andrés Fernandez Bonaudi
Head of Art	Fernando Rossini
Diseñador	Romina Postoviro
Diseñador	Noelia Pato
Integrated Production Leader	Josefina Espil
Animator / Editor	Lucía Spratt
Animator / Editor	Leandro Ramirez
Productor ejecutivo	Matías Pisani
Director/Executive Producer	Guido Cassini
Director de fotografía	Lucas Dominguez
Musician partner and producer	Diego Hensel
Productor ejecutivo	Camilo Rojas
Audio Post Production	Jonathan Schvartzman
Head of Strategy	Cora Godoy
E-commerce Manager	Axel Marinsek
Chief Growth Officer	Eliana Kaplan
Growth Director	Eudes Jover
Director de cuentas	Carolina Graziano
Business Analyst	Rodrigo Valente
Director ejecutivo de creación	Susan Golkin
Director ejecutivo de creación	Dominic Al-Samarraie
Global Account Director	Sophie Van Geldermalsen
Associate Strategy Director	Matt Confer
Global Business Lead	Ariel Stern
Executive Integrated Producer	Erika Dutton