Suavitel - "Dani"

VML Mexico

VML Mexico Mexico City, Méjico

203

Marca: Suavitel
País: Méjico

Anunciante: Colgate-Palmolive Company

Título	Dani
Agencia	VML Mexico
Campaña	Dani
Anunciante	Colgate-Palmolive Company
Marca	Suavitel
Fecha de primera difusión/publicación	2024 / 3
Sector Empresarial	Productos de limpieza, jabones, detergentes
Filosofía	"Dani" captured some crucial topics in the teenage stage: adolescence, friendship, identity, and mysteries. These topics gave us key points to create a realistic and authentic narrative. The formula seems obvious; a teenager who keeps the secret of his search for identity, known only by his friend. The magic of the script is to create a unique and sensitive ending. The movie cinematically illustrates that true softness not only occurs through the physical act of washing clothes but also in those sincere moments intertwined around the activity.
Medio	Branded Content
Duración	303 seconds
Global Chief Creative Officer	Debbi Vandeven
Global Chief Creative Operations Officer	Lauren Lafranz
Regional Chief Creative Officer	Nino Goldberg
Regional Digital Chief Creative Officer	Daniel Minaker
Regional Digital Chief Creative Officer	Sebastian Tarazaga
Regional Connector / Creative Ops	Facundo Palacios
Regional Connector / Creative Ops	Olivia del Río
Global Chief Creative Officer	Fred Saldanha
Director de publicidad	Roy Zerpa
Director de publicidad	Gavin Du Toit
Director de publicidad	Norma Sánchez
Chief Executive Officer (CEO)	Hector Fernandez
Responsable de la creación	Luis "Madruga" Enriquez
Director creativo	Héctor Cruz Espinosa
Responsable de conceptos / redactor	Ricardo Garcidueñas
Head of Art	Rodolfo Lopez
Director artístico	Samuel Ríos y Valles
Director artístico	Jonathan Jiménez
Responsable de conceptos / redactor	Pedro Germán López
VP Account Director	Gabriela Gonzalez
Account Grouper	Selene Cuadra
Director de cuentas	Sandra Esqueda
Director de cuentas	Hugo Quesada
Director de proyectos	Daniela Estrada
Director de proyectos	Viridiana Barroso
Director de cuentas	Claudio Pérez
Director de producción	Violeta Lopez
Productor de la agencia	Darío Casso
Montador	Ángel Solis
Productora	Oriental Films Mexico
Productor ejecutivo	Mauricio Clavijo
Productor ejecutivo	Marianela Knaus
Productor ejecutivo	Michelle Lacoste
Realizador	María Fernanda “Yupi” Segura
Director de fotografía	Santiago Cantillo
Production Designer / Art Direction	Amilcar Espadasi
Montador	Saulo Corona
Color Grade Artist	Marla
Color Grade Artist	Fernando Lui
Cantante	Emily Holm Nyhuus
Music Composer / Sound Design	Bernhard Pausch
Compositor de música	Sebastian Schütze
Empresa de creación sonora	Supreme Music