DirecTV Go - "The Pirate Match"

Mirum

Mirum São Paulo, Brasil

Premios

3453

Marca: DirecTV Go
País: Brasil

Anunciante: DirecTV

Título	The Pirate Match
Agencia	Mirum
Campaña	Pirate Match
Anunciante	DirecTV
Marca	DirecTV Go
Posted	Noviembre 2022
Sector Empresarial	Medios de comunicación, publicidad, edición y producción
Sinopsis	The Pirate Match is an action that tracked the piracy consumption journey among sports fans and, instead of offering ads, gave them two hours of live content, with a pirated version of the match they sought.This idea put DIRECTV GO face to face with consumers of pirated content and, instead of confronting them, brought them on board.The entertainment lasted for 120 minutes and not only became a hot topic among football fans in 28 countries, but gave them a chance to leave piracy behind with a single click.
Problema	Streaming and live broadcast paid platform.
Medio	Case Study
Advertising Manager	Fernanda Bonfanti
Director de publicidad	Alex Rocco
Director de publicidad	Alexander Greif
Media Planner	Camila Vaz
Media Planner	Chrystina Mundt
Media Planner	Mariana Erêda
Chief Executive Officer (CEO)	Robson Ortiz
Global Chief Creative Officer	Bas Korsten
Global Chief Creative Officer	Daniel Bonner
Responsable de la creación	Daniel Minaker
Responsable de la creación	Sebastian Tarazaga
Director creativo	Filipe Matiazi
Director creativo adjunto	Victor Keiti
Responsable de conceptos / redactor	Thiago Gabardo
Responsable de conceptos / redactor	Allison Noronha
Responsable de conceptos / redactor	Patricia Machado
Director artístico	Rafael Rudnicki
Director artístico	Daniel Mota
Productor ejecutivo agencia	Paulo Setti
Director de proyectos	Amanda de Oliveira
Strategy Director	Daniel Kiesel
Director de cuentas	Patricia Rogoski
Agency Account Manager	Andressa Sucodolski
New Business Director	Daniela Andres
Productora	Buzz Creative Content Studio
Managing Director	Duda Justus
Realizador	Lincoln Barela
Productor ejecutivo	Jean-Paul Lefebvre
Productor de la productora	Guilherme Barchik
Montador	Guilherme Bucco
Producción de sonido	Toro Audio
Executive Music Producer	Daniela Zandonai
Executive Music Producer	Kelson Diego
Music Producer	Mariana Kauchakje
Compositor de música	Tiago Mendes
Fotógrafo	João Heim
Fotógrafo	Vinicius Barreto