Liga Colombiana Contra el Cáncer - "Joystick Test"

Sancho BBDO

Sancho BBDO Bogotá, Colombia

1969

This ad is part of the ACT Responsible Collection

Marca: Liga Colombiana Contra el Cáncer
País: Colombia

Anunciante: Liga Colombiana Contra el Cáncer

Título	Joystick Test
Agencia	Sancho BBDO
Campaña	Joystick Test
Anunciante	Liga Colombiana Contra el Cáncer
Marca	Liga Colombiana Contra el Cáncer
Posted	Diciembre 2021
Sector Empresarial	Asociaciones de información y de la lucha contra la enfermedad
Sinopsis	The moves that gamers use to save many lives in video games can now help them take care of the most important one. On the gamer's day, the Colombian League Against Cancer launched its new campaign, Joystick Test. An initiative for the new generations to acquire the habit of self-examination every month because they are also vulnerable to testicular cancer and breast cancer. It was an idea to unite different gamers in the country to teach their followers the necessary moves to take care of their lives. Together with all these gamers, more than 500 plays of the most famous video games such as FIFA 21, Call Of Duty, Fortnite, Mortal Kombat, among others, were analyzed the moves that match precisely with the step-by-step of breast cancer and testicular cancer self-examination were chosen. With their help, video tutorials were built so that all their followers could learn the tricks they usually look for on the internet and learn the moves that can save their own lives.
Medio	Case Study
Duración	125 seconds
Responsable de la creación	Sergio León
Responsable de la creación	Giovanni Martinez
Responsable de la creación	Hugo Corredor
Responsable de la creación	Mario Lagos
Director ejecutivo de creación	Rodrigo Uribe
Director creativo	Daniel Matamoros
Director creativo	Cristian Camilo Díaz
Responsable de conceptos / redactor	Cristian Camilo Díaz
Director artístico	Alejandro Nariño
Director artístico	Javier Aparicio
Responsable de conceptos / redactor	Camilo Garzón