Yoshimitsu is Executive Creative Director and Growth Officer at Dentsu. He is known for his work for major clients such as SoftBank, Tokyo Gas, and Try, which have all become one of the most popular national campaigns. Besides garnering hundreds of awards throughout his career as an agency creative, his exceptional creativity has led him to write lyrics for pop groups with huge national fan bases, as well as scripts for feature films and TV dramas. He is also an author of several novels.